Hubspot Lead Generation and Marcom Strategist

2 weeks ago

Toronto, Canada DAC Group Full time

**Leading digital performance marketing agency seeks a HubSpot Lead Generation and MarCom Strategist**:
Do you have the **enthusiasm **to rise to each challenge, the **execution **to drive outrageous performance, the **curiosity **to continually expand your knowledge, and the **courage **to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.

We are seeking a highly skilled Strategist to join our Marketing Communications Team. As a HubSpot Lead Generation and MarCom Strategist, you will play a crucial role in developing and implementing effective lead generation strategies to drive business growth. Your primary responsibilities will include data analysis, lead tracking, and collaboration with various teams to align lead generation efforts with overall business objectives.

Sound like your kind of thing? Let's get to the details

**What you get**
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.

**What we get**
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in lead generation and marketing strategy and content development and optimization.
- Strong analytical skills with the ability to interpret data and identify trends.
- Proficiency in CRM systems (Hubspot) and lead management software.
- In-depth knowledge of digital marketing techniques and platforms.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a team environment.
- Strong adaptability to stay updated with industry trends and technological advancements.
- Previous experience in generating and measuring leads

**Responsibilities**
- Utilize strong communication skills, both written and verbal, to effectively convey ideas and strategies to team members and stakeholders.
- Proficiency in data analysis and interpretation to identify trends and optimize lead generation strategies.
- Familiarity with CRM systems (Hubspot) and lead management software to track leads and measure the performance of lead generation initiatives.
- Supporting digital first strategy for lead generation campaigns to extend current market reach and convert existing markets actively targeted customers
- Collaborate with other members of the Marketing and Communications team and the New Business team to align lead generation efforts with overall business objectives.
- Stay updated with industry trends and competitive analysis to make strategic recommendations in terms of content and initiatives to put forward.
- Utilize experience in generating and measuring leads and content performance in a B2B environment with long sales cycles, high price points, and custom solutions.

**What's next?

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