Digital Marketing Specialist

2 weeks ago

Bedford, Canada Xeneration Inc Full time

Work Term: Permanent
- Work Language: English
- Hours: 35 to 40 hours per week
- Education: Bachelor's degree
- Experience: 1 year to less than 2 years
**Tasks**:

- Train and supervise staff
- Act as spokesperson for an organization
- Advise clients on advertising or sales promotion strategies
- Answer written and oral inquiries
- Co-ordinate special publicity events and promotions
- Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare and/or deliver educational, publicity and information programs, materials and sessions
- Administer programs to promote industrial and commercial business investment in rural and urban areas
- Supervise professional and support staff and students
- Respond to enquiries from members of the business community concerning development opportunities
- Recruit and hire staff
- Provide advice on procedures and requirements for government approval of development proposals
- Plan development projects
- Perform administrative tasks
- Develop venture capital sources
- Develop policies
- Develop social and economic profiles of urban and rural areas to encourage industrial and commercial investment
- Develop and implement business plans
- Deliver presentations at conferences, workshops or symposia
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Conduct comparative research on marketing strategies for industrial and commercial products
- Prepare reports, research papers, educational texts or articles
- Design market research questionnaires
- Design, conduct and analyze quantitative and qualitative research projects
- Develop feasibility studies
- Develop marketing strategies
- Conduct online marketing, E-commerce and Website promotions
- Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
- Develop portfolio of marketing materials
**Computer and technology knowledge**:

- MS Excel
- MS Outlook
- MS Word
- MS Windows
**Area of specialization**:

- Audio/audio-visual
- Interactive/new media
- Project management
**Personal suitability**:

- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Initiative
- Team player
- Reliability
**Screening questions**:

- Are you available for shift or on-call work?
- Are you available for the advertised start date?
- Are you currently a student?
- Are you currently legally able to work in Canada?
- Are you willing to relocate for this position?
**Health benefits**:

- Disability benefits
**Financial benefits**:

- Bonus
**Other benefits**:

- Free parking available

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