Associate Brand Manager
2 days ago
**Overview**: Associate Brand Marketing**
Permanent, full-time
Mississauga, hybrid, 3 days/week
**RESPONSIBILITIES**
At KDP, our Associate Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management approach. This role includes:
- ** Brand Strategy Development**: Develop and implement comprehensive brand strategies for Dr Pepper, and Schweppes to achieve business objectives and drive market share growth.
- ** Marketing Campaign Management**: Work collaboratively with integrated agency team to bring to life strong through the line campaigns, ensuring strong return on ad spend (ROAS). Develop and maintain performance reports to track the effectiveness of marketing activities and measure ROI.
- ** Market Analysis**: Conduct market research, leverage and analysis data ( (AC Nielsen, Consumer Research, Insights, Financials, Customer POS etc) to identify consumer trends, competitive landscape, and opportunities for brand growth. Use insights to inform brand strategies and marketing initiatives.
- ** Budget Management**: Manage budgets, timelines, and resources effectively to ensuring we are driving growth and delivering on commitments through strong P&L management.
- ** Cross-Functional Collaboration**: Work closely with cross-functional teams, including sales, innovation, finance, and bottler partnership to strong collaborative execution of brand plans.
- ** Innovation**: Influence and lead the innovation pipeline for the ABM’s respective brands, including but not limited to business case development, packaging, and launch plans.
**REQUIREMENTS**
- University Degree in Business and/or Marketing
- 2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries
- Experience with product and packaging development
- Experience with marketing project management and coordination within a company
- Experience in working as part of a cross-functional team.
**SKILLS**
- A passion for the consumer, a drive for excellence and a mindset of continual learning
- Good communication and presentation skills
- Strong project management, time management and organizational skills
- Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
- Attention to detail and quality
- Analytical and critical thinking skills
- Independent and dynamic, enjoys and does well working in a team
- Goal and results-oriented
- Ability to work in a constantly changing, fast-paced work environment
Join our team and be a part of something more. Grow your career with us and join a unique culture that’s proud of its integrity, innovation, and growth.
- Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have _determined_ that French & English language (written and spoken) are _required_. _We have further evaluated that the English knowledge already _required_ from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we _require_ such knowledge is the smallest possible to ensure the effective accomplishment of our mission._
**Responsibilities**:
**Qualifications**:
Keurig Dr Pepper (NASDAQ: KDP) is a modern beverage company with a bold vision built to deliver growth and opportunity. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person wit
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