Digital & Social Media Coordinator

2 weeks ago

Baied'urfe, Canada Rolf C. Hagen Inc. Full time

**DIGITAL & SOCIAL MEDIA COORDINATOR**

**ABOUT US**

Headquartered in Montreal, Rolf C. Hagen Inc. is the world’s largest privately-owned pet product manufacturer and distributor. Now in our 67thyear of operation, we continue to provide stability and growth in an exciting industry while evolving to meet the needs of a rapidly changing world. One thing that has remained constant throughout our history is our love and compassion for animals. As we expand into the future, we are looking for teammates who will share this passion for the natural world that surrounds us.

**OVERVIEW**

Reporting to the Senior Marketing Manager and collaborating with a seasoned team of marketing professionals, the Digital Media Coordinator will help develop, implement, track and optimize the social media and digital advertising activities of one of the aquarium hobby’s most renowned and fiercely growing global brands.

**RESPONSIBILITIES**
- Champion ongoing conversations, meetings and follow-ups with regional digital/social team members to ensure online brand activities, engagement and alignment are upheld globally
- Create short-form visual and ad copy for social media: TikTok, YouTube Shorts, Facebook Stories/Watch, Instagram Stories/Reels
- Create, track and update paid social media and digital ad campaigns
- Upkeep social media and advertising calendar
- Ensure social posts and replies are attended to in a timely fashion
- Provide social media analytics reporting and analysis on a regular basis
- Work closely with the Digital Marketing Specialist and Lead Content Creator to ensure department marketing efforts are aligned
- Collaborate with internal graphic team and external agencies to create impactful visuals
- Evaluate emerging technologies to implement strategies that enhance the user experience and optimize ad spend
- Provide additional photography/video content creation support as needed
- Ensure graphic assets are filed according to department standards

**REQUIREMENTS**
- Post-secondary degree in Digital Media, social media, Marketing or Communications
- Strong writing and editorial skills (mostly in English)
- Ability to multi-task and maintain organized records with attention to detail
- Direct experience and advanced knowledge of:

- Social media posting, advertising and analytics
- Salesforce Social Studio (Marketing Cloud) or equivalent CRM platform
- Digital advertising platforms (i.e. Google Ads)
- Knowledge or experience of Google Analytics, Adobe Creative Suite or WordPress a plus

**BENEFITS**
- Company pension
- Medical care
- Dental care
- Vision care
- Life insurance
- Disability insurance
- Flexible schedule
- 6 personal days
- 5 paid days off during Holiday season
- Tuition for job related training
- Casual dress
- Employee discount on pet products
- Subsidized meal plans
- Employee assistance program
- On-site gym
- On-site parking

**HOW TO APPLY**

If you are passionate about taking the next step in your career, do not miss this opportunity **Please** **submit your CV**

We thank all applicants who apply, but only those selected for an interview will be contacted.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company pension
- Dental care
- Disability insurance
- Discounted or free food
- Employee assistance program
- Extended health care
- Flexible schedule
- Flextime
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Vision care

Schedule:

- Day shift

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