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Marketing and Digital Specialist

2 weeks ago

Brampton, Canada William Osler Health System Full time

**Company Description**
One of Canada's Best Diversity Employers and Greater Toronto's Top Employers for many consecutive years, William Osler Health System (Osler) provides a safe and supportive health care network to grow your career. Osler is nationally recognized for its commitment to patient safety and is Accredited with Exemplary Standing, the highest rating a Canadian hospital can receive. As a major Ontario hospital system, and home to some of the biggest specialty and emergency departments in the country, Osler serves the 1.3 million residents of Brampton, Etobicoke and surrounding communities. We are proud to offer you incredible exposure to best-in-class health care delivery and challenging hands-on opportunities to stay at the top of your game.

A hospital system built for and by the community, we continue to expand our services to meet the needs of a growing population, creating opportunities for increased hands-on skills development, cross-department training and promotional opportunities. Guided by our accomplished senior leadership team, together we are driving our vision of patient-inspired health care without boundaries.

At Osler, we invest in careers that go beyond where health care professionals like you can achieve their goals and find deep personal and professional fulfillment. Join our team today

Reporting to the Associate Director, Foundation Marketing, the Marketing and Digital Specialist’s primary focus is to support the marketing and digital communications work of William Osler Health System Foundation (Osler Foundation). The Marketing and Digital Specialist develops and produces creative and impactful donor-centric content and communications materials on multiple platforms to raise awareness and help drive funds in support of Osler.

Accountabilities:

- Digital communications and website management (75%)
- Develops and maintains custom sub-branded microsites and donation pages to drive engagement and support signature events, third-party events and various fundraising initiatives
- Manages the development, maintenance and improvement of Osler Foundation’s website, oslerfoundation.org
- Creates and shares social media content, including digital ads and other marketing pieces, to strengthen the Osler Foundation brand and to support various fundraising channels like events, community giving and direct mail
- Analyzes and reports on campaign analytics, conversions and results to inform future strategies and plans
- Ensures digital ad accounts are effectively managed and reflective of current Foundation marketing activities
- Leads development and maintenance of digital communications calendar
- Oversee any digital redesign initiatives to meet Osler Foundation objectives
- Marketing and communications (25%)
- Oversees the coordination and creation of all creative assets for Osler Foundation signature events
- Ensures Osler Foundation's adherence to brand identity and guidelines
- Oversees development and production of marketing collateral to support fundraising initiatives
- Works collaboratively with internal and external stakeholders and vendors to support multiple projects including campaigns and special events
- Operates within the culture and core values of the organization
- Performs other duties as assigned to meet the overall goals and objectives of Osler Foundation

**Qualifications**
- College diploma or university degree in communications, digital communications, marketing, journalism, fundraising or equivalent combination of education and experience
- Minimum of five years of relevant experience as a communications and marketing professional, preferably in a non-profit or health care environment
- Exceptional project management and organizational skills
- Excellent communication skills, both written and verbal
- Proficient use of various content management systems
- Working knowledge of HTML and CSS
- Demonstrated proficiency in data analytics (e.g., Google Analytics, Hootsuite, native social analytics), including the ability to analyze online donor trends
- Experience using Luminate Online a definite asset
- Experience using Adobe Creative Suite
- Excellent organizational and problem-solving skills and demonstrated ability to prioritize multiple and changing demands
- Demonstrated ability to handle multiple priorities and be self-motivated in a high-pressure and demanding work environment
- Proven ability to exercise diplomacy and good judgment
- Ability to maintain confidentiality
- Ability to work with external vendors and partners
- Ability to work independently and collaboratively with a team to prioritize competing demands and deadlines in a fast-paced environment with daily deadlines and multiple projects
- Prepared to respond to a changing environment requiring flexibility and adaptability with respect to working hours such as evening and weekend hours when required
- Demonstrates understanding and complies with Osler’s patient and staff policies
- Must d