Digital Marketing Coordinator

1 week ago


Montréal, Canada Genetec Full time

**The team**:
As part of our global marketing team, the Digital Marketing Coordinator will be joining an environment that is exciting and one that gives them access to modern platforms, tools, and an integrated marketing technology stack. As a valued member of the Digital Marketing team, you will help manage, support and enhance the digital experience on our coporate website. You will pacticipate in a spectrum of online activities: designing or updating new web and campaign landing pages, helping monitor web page perfomance, and guiding other marketing teams along the way. You will learn new skills along the way and be exposed to link building, website traffic analysis, Search Engine Optimization (SEO), web page conversion rate optimization (CRO), and more.

**What your day will look like**:

- Generate new, or updating existing, landing pages for our website and online campaigns
- Collaborate with your peers in product, industry, content marketing, and sales operations teams to create new landing page templates and content
- Optimize the layout of web pages based on feedback from various teams incl. SEM and SEO team and web analytics
- Provide input for, or generate, various digital marketing status reports (website and web page activity, online traffic, etc.)
- Help implement our link building strategy, clean up broken links, and ensure the general health of our website
- Coordinate translations of web content into other languages through CMS workflows or guide regional teams
- Document our processes and standards, develop presentations to train your peers at HQ or in regions
- Help ramp up and support the freelancers and agencies we work with

**About you**:
You are someone who is looking to become a digital marketing expert and eager to work with the latest digital tools. You are technically-inclined, naturally curious, and always looking to learn new things. Your default approach is to collaborate with others, and you’re always ready to help your colleagues and learn from them.
- University degree in marketing, or equivalent education and practical experience
- 2+ years of hands-on experience with a Web Content Management System (CMS)
- Good understanding of web page management, helped manage a website
- Good written & verbal communications; English proficiency (spoken and written), French an asset
- Nice-to-have experience: analytics, SEO, heat mapping, and marketing automation

**Let's talk perks**:

- Attractive compensation package
- Training Tuition Reimbursement Program
- Subsidized meals in our amazing Bistro (Les Cordons Bleus)/Virtual cooking classes
- Work-life balance with a flexible working schedule
- Free, unlimited coffee
- Private, free parking for all employees
- Onsite fitness facility with personal trainer/Virtual exercise classes

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself Genetec Culture



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