Vp, Gtm Transformation

5 days ago


Toronto, Canada Equinix Full time

**Who are we?**

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.

The Vice President of GTM Transformation is a senior leader responsible for orchestrating the rhythm of the business for the Chief Revenue Office (CRO), driving cross-functional GTM transformation, and ensuring seamless execution of strategic transformation initiatives across the revenue organization. Reporting to the EVP of Business and GTM Operations, this role serves as the connective tissue across Special Initiatives, Sales Plays, Annual Planning, and Segmentation, ensuring alignment, accountability, and acceleration of business outcomes.

This leader partners closely with CRO leadership and peers to drive enterprise-wide impact through disciplined program management, strategic foresight, and operational excellence.

**Responsibilities**:
Strategic Leadership & Rhythm of the Business
- Architect and lead the 'rhythm of the business' for the CRO, ensuring consistent operating cadences, executive reviews, and decision-making forums that drive alignment and execution across GTM ecosystem.
- Serve as the central integrator of special initiatives, providing executive visibility, governance, and delivery assurance across high-impact programs.
- Act as the steel thread for Sales Plays activation, ensuring cross-functional readiness, execution discipline, and performance tracking across regions and segments.
- Lead scenario planning and strategic risk assessments to guide CRO decision-making.

GTM Transformation Leadership
- Design and operationalize a portfolio of GTM transformation initiatives aligned to enterprise strategy, customer lifecycle
- maturity, and CRO priorities.
- Translate strategic objectives into executable programs that drive measurable value, agility, and growth.
- Ensure traceability between CRO OKRs, enterprise programs, and transformation outcomes. Governance & Performance Management

Program Design & Governance
- Establish and evolve governance frameworks, program structures, and execution standards that balance speed with control.
- Lead a high-performing team of program leaders responsible for orchestrating transformation across Sales, Marketing, GCCX, and GTM Operations.
- Drive program excellence through best practices in activation, stakeholder engagement, and risk mitigation.

Cross-Functional Collaboration & Alignment
- Serve as a strategic advisor to the CRO and GTM Leadership Team, contributing to the narrative for executive and/or board-level discussions.
- Translate complex program outcomes into compelling insights and recommendations for stakeholders.
- Collaborate with colleagues to drive integrated annual planning, segmentation, and execution.
- Align upstream and downstream dependencies across systems, processes, and customer journeys.
- Facilitate enterprise-wide visibility through structured communications, operating reviews, and feedback loops.

Performance Management & Continuous Improvement
- Oversee performance monitoring & reporting for GTM programs, tracking milestones, risks, mitigations & benefits realization.
- Leverage analytics and insights to inform decisions, optimize execution, and enhance transformation impact.
- Continuously improve transformation playbooks, tools, and cadences based on stakeholder feedback & external benchmarks.
- Define and track KPIs that measure the business impact of strategic programs, including revenue acceleration, cost efficiency, and customer experience improvements.
- Partner with Finance and BizOps to ensure alignment between program investments and enterprise value creation.

Leadership & Capability Development
- Build and nurture a culture of program excellence, adaptability, and accountability.
- Coach and develop team members to strengthen business acumen, change leadership, and executional discipline.
- Drive workforce planning and location-based strategies to optimize talent and delivery agility.

Culture & Values
- Champion Equinix values—modeling transparency, inclusion, collaboration, and a bias for action across all transformation efforts.

**Leadership Characteristics of the Role**

Knowledge and Experience:

- Bachelor’s or master’s degree in business-relat



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