Digital Campaign Coordinator

Rachel is a fast-growing e-commerce brand based in Montreal, proudly part of the Nolk family. From Rachel is an inclusive clothing brand, well known for its tights, and specializes in selling timeless and eco-friendly pieces. Designed internally, each garment is tested and approved by women ranging from size XS to XXXL to ensure ultimate comfort and a perfect fit on all body types.

This is an extremely exciting time to join a motivated and creative team. Rachel is looking for a digital campaign coordinator that is passionate about advertising and data driven. In this role, you will have a high impact on the success of the brand, as advertising is a key pillar of Rachel’s revenue. You will create, develop, implement and optimize successful paid campaign strategies, both for the short and long term and for all paid channels (e.g., paid search, paid social, display...). It will require you to work closely with the amazing content marketing team and report results to the growth marketing director and to management.

**Main Responsibilities**:

- Program, monitor and optimize paid digital campaigns on advertising platforms such as Google, Meta, TikTok, Criteo, etc.
- Ownership of the campaign performance
- Manage different types of campaigns : acquisition, conversion, retargeting, etc.
- Control budget and maximize ROI of paid marketing budget
- Manage campaign reporting - produce reports and analyze data, as well as communicate results and implement proposed strategic direction;
- Create and optimize marketing campaigns for the development of new markets (Europe, United States, ect.). Adapt campaigns to cultural differences between markets.

**Requirements**:
**Professional requirements and specific skills**
- 1 to 3 years experience in ad campaign management for an e-commerce website
- Strong experience with paid search and paid social
- Strong understanding of digital media metrics (CTR, ROAS, CPA, ect.), strong capacity to analyze them and to adapt creatives to them in order to optimize ROI.
- Willingness to try new things, platforms, tools and techniques and to experiment and iterate quickly
- Excellent team player
- Bilingualism is essential (English and French)
- Experience in developing new markets is an advantage
- Prior experience with online retail companies is a huge asset
- Results-oriented and impact-driven
- Strong communication skills
- Strong observational and analytical skills
- Creative and ‘out of the box’ thinker
- Passionate about e-commerce and growth hacking
- Organized individual and able to manage time efficiently

**Job Type** : Full Time, Hybrid (Mile End, Montreal)

**Start Time**: As soon as possible

**Remuneration** : Based on experience

**Advantages** : Flexible hours, 4 weeks vacation, insurance, laptop, team activities
- _**Commitment to diversity**

Rachel is committed to providing a healthy work environment where the safety, dignity, integrity and reputation of each individual is respected. An environment where inclusion, diversity and equity are cultivated. We are committed to the principle of equal access in accordance with the Charter of Human Rights and Freedoms and employ people regardless of their ethnic origin, race, color, religion, gender identity, sexual orientation, age, marital status, physical and/or mental disability, political opinion, or financial ability.
- Rachel est une marque e-commerce basée à Montréal et fait fièrement partie du groupe Nolk. Rachel, bien connue pour ses collants, est une marque de vêtements inclusifs spécialisée dans la vente de pièces intemporelles et éco-responsables. Conçu et réfléchi en interne, chaque vêtement est testé et approuvé par des femmes de différentes tailles de XS à XXXL, pour assurer un confort ultime et un ajustement parfait sur tous les types de corps.

C'est une période extrêmement excitante pour rejoindre une équipe motivée, créative et en pleine croissance. From Rachel recherche un coordinateur(trice) de campagnes numériques passionné(e) de publicité et très analytics. Dans ce rôle, vous aurez un grand impact car la publicité est un pilier clé des revenus de Rachel. Vous créerez, développerez, implémenterez et optimiserez des stratégies de campagnes payantes, à la fois à court et à long terme, pour tous les canaux payants (par exemple, SEM, publicité sur les médias sociaux, affichage numérique...). Cela vous demandera de travailler en étroite collaboration avec une époustouflante équipe de marketing de contenu et de rendre compte des résultats au directeur du marketing de croissance et à la direction.

**Principales responsabilités**
- Programmer, effectuer la veille et optimiser les campagnes publicitaires numériques payantes sur des plateformes publicitaires telles que Google, Meta, Tiktok, Criteo, etc.
- Être responsable de la performance des campagnes publicitaires
- Gérer différents types de campagnes publicitaires : acquisition, conversion, remarketing,