Communications and Events Manager

**About Us**

Segway Powersports Canada is revolutionizing the powersports industry with the first ever hybrid powertrain on the market and now offering electric leisure crafts to emerge as a leader in the area of zero emission, reduced carbon footprint powersport vehicles. We are the exclusive distributor for the Canadian market. With over 45 dealers across Canada, Oasis Global Inc. brings together industry-leading brands and a national network of top-tier dealers and retailers to serve the powersports market

We sell through a growing proven and professional dealer network the all-new Segway Powersports lineup of ATVs, UTVs, and SSVs along with a lineup of other exclusive and leading powersports brands and accessories. Our rapidly expanding team and network of nationwide dealers are committed to success, excitement, and outstanding service & support. Along with our affiliate companies, Roost Factory and Hoosier Off-road, we are a leader in the Powersports industry. At Segway Powersports Canada we value the opportunity to create a long-term relationship with our dealers and customers.

**Responsibilities**:
You will work closely with the marketing team and assist with the following strategic marketing tasks:

- Help to establish short-term and long-term marketing goals to ensure market share and profitability of our machines and services
- Spearhead Segway Powersports events and tradeshow strategy, including but not limited to: identifying key events, internal team training for attendees maintain pre
- and post-show communication, and event attendance
- Event duties may include:

- Overseeing event management and planning from concept to execution including facilitating the creation of event concept to developing a project/event plan, communicating with Events Committee, ensuring the plan is implemented on time and within budget;
- Ensure event concept and print materials are on message;
- Create of all visual elements and printed materials for the event;
- Coordinate, supervise and train event volunteers as required
- Discuss website, digital ads, print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior, and exterior of dealerships with marketing team
- Work with Marketing agency on marketing campaigns and initiatives, building our online community (social media) and communications
- Actively manage marketing and communications plan calendar
- Oversee all communications for media, recalls, new products, B2B and B2C company events, and campaigns
- Develop marketing and communication strategies to increase brand awareness and customer loyalty
- Attend pertinent marketing/sales promotion meetings and educational opportunities produced by the manufacturer and dealer associations
- Research, analyze and monitor financial, technological, and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity
- Help formulate and enforce dealerships campaigns, including event setup, vehicle demo days, and evaluate performance and report ROI for each completed event
- Oversee building out relationships with ATV clubs and associations

**WHAT YOU WILL BRING**
- Bachelor’s in marketing or related discipline
- 3+ years of related marketing experience, ideally in event marketing, communications, demand generation, or sales enablement
- Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
- Previous experience in the dealership industry an asset
- Exceptional verbal and written communication skills
- Excellent relationship building skills
- Excellent organizational and interpersonal skills
- Strong analytical and problem-solving abilities
- High level of comfort with social media and online community building
- Experience planning and implementing special events
- Experience executing corporate events (100+ people) form beginning to end-from coordination with various parties to execution
- Ability to thrive in a fast-paced, customer-focused environment
- **Fluency in French** is considered an asset

**Location**
Baltimore, Ontario

** In office and remote option offered**

**How to Apply**

**_ Segway Powersports Canada _**

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code
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