SEO Specialist

**Please note that**:

- **Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.**:

- **We require all our head office associates to be proficient in French, spoken and written.**:

- **3 days office / 2 days home**

**By joining the RONA family, you’ll enjoy many benefits, such as**:

- A fitness centre, sports activities, and showers
- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA Inc. locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Electric car charging stations
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more

**Our expectations**

The Search Engine Optimization Specialist supports the overall performance of acquisition practices as it relates to execution and optimization of organic search. Working closely with internal stakeholders to ensure highly efficient delivery on targets across all our banners (Rona, Lowe’s, Reno Depot). This role is responsible to conduct technical and content SEO audits, keyword research, analysis, and implementation into content and other local platforms, perform on-page optimization, including content management and improvement backlink building, execute local SEO strategy, prepare site performance analyses and reports, craft and deliver presentations.

**Your role**
- Work closely with marketing and technical teams to ensure a cohesive online user experience, from first exposure in the search engines to the landing page and through the brand interaction
- Perform on-page optimization, including content management and improvement
- Conduct technical & content SEO audits
- Improve crawl experience for search engine bots while ensuring best in class user experience
- Prepare site performance analyses and reports
- Manage local SEO for Rona & Reno Depot stores
- Identify link opportunities and build links by utilizing various link metrics according to the best link building practices
- Craft and deliver presentations with clarity and confidence
- Evangelize SEO across the marketing team
- Provide best practices and guidance to peers

**The qualifications we are looking for**
- **Bilingualism is mandatory**:

- Strong understanding of offsite SEO fundamentals. Understanding various ranking factors and social signals
- Familiarity with front-end web development (HTML 5, CSS 3, JSON-LD)
- Google Analytics or Adobe Analytics experience
- Experience with multiple SEO tools: Ahrefs, ScreamingFrog, SEOClarity, YEXT and similar tools
- Proactive and action oriented with an attention to detail
- Data driven, strong analytical thinking and a questioning attitude
- Passionate about SEO and educating others on the topic
- Ability to effectively multi-task and adjust priorities

At RONA, over 22,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 425 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA+, RONA, Réno-Dépôt, and Dick’s Lumber banners are well equipped to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So, if you’re looking to do what you love, we could be a perfect match.