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Social Media Manager

3 weeks ago

Vancouver, Canada Article Full time

**Description**:
Hi there, we’re Article. We’re an online furniture company creating remarkably better furniture experiences one sofa at a time. And as the
**Social Media Manager,** you’ll lead our (organic) social media team and implement Article’s content strategy across our current social channels (Instagram, Facebook, Pinterest, YouTube, and Twitter).

**Why We Need You**:
You will be responsible for Article’s social media strategy, managing the social media team, and collaborating with other channels across the marketing team to bring our campaigns and brand vision to life.

In addition to channel management, the Social Media Manager will work closely with Article’s in-house creative team to concept, shoot and edit content for our social channels, both in our in-house studio and on location.

Ultimately, you are accountable for delivering the channel’s KPIs (focused on reach, engagement, and traffic) in support of the Marketing department’s goals.

Our marketing team consists of around 50 Particles and you will work with a close team of 7 in the communications department You’ll have 1 direct report on your team, the Social Media Coordinator.

Spoiler alert, you’ll be launching our next social media channel -TikTok.

**Why Article?**

As a Particle (people of Article), you will have a high level of autonomy to solve challenging, meaningful problems the best way you can. That means you’re trusted to explore solutions you believe will work best (you’re the expert, after all). You’ll do all this while growing your skills within a company that is redefining the furniture industry.

We’re a hybrid team, most people are in the office 2 or 3 days a week, but it’s flexible around you and the business needs. We’ll set you up with any gear you need to do your best work (think laptops, monitors, etc.).

**What You'll Do**:

- Making Article ‘Instagram famous’. You’ll be tasked with leading the development of our organic social media strategy to drive optimal reach and engagement, reach new audiences, and communicate what makes Article different from any other furniture brand.
- Developing effective content for our social channels (in partnership with our in-house creative team).
- Learning our audience inside out. You’ll lead all analysis and reporting to understand our social media audience and deliver value to them through our content, as well as demonstrating the channel’s contribution towards marketing objectives.
- Ensuring we’re presenting a united front to the world. You’ll be working closely with other channel leads to plan campaigns as part of a larger communications strategy, as well as collaborating with our creative, advertising, and e-commerce teams on integrated campaigns.
- Embodying Article’s mission to Relentlessly Pursue Remarkably Better. It will be up to you to ensure we’re constantly looking to implement and improve best practices over time.
- Leading social response development and plan during a major event or crisis
- Coaching, developing, and managing the social media team
- Evaluating new channels and making recommendations about channel strategy

**Who You Are**:

- 5+ years experience managing significant social communities
- Undergraduate degree in marketing or related discipline, or equivalent work experience
- Team management experience: overseeing multiple team members in the implementation of campaigns, managing deadlines on behalf of a team, and coaching team members in their career development
- Demonstrated ability to run successful social media campaigns, ideally for a consumer brand
- Proficient in shooting/editing content for social media channels
- Proficient in G-Suite Office Applications such as Slides, Sheets and Doc
- Advanced understanding of the impact of social media and experience measuring its performance
- Flexible working outside 9-5 hours to accommodate the needs of social media (of course, we make sure you get back any time worked out of hours)
- Excellent verbal and written communication skills.
- Excellent time management skills with a proven ability to meet deadlines.
- A strong understanding of paid social media is considered an asset
- Experience with issues management is considered an asset
- The ability to travel to the US if required

**Perks & Benefits**:

- You’ll start with at least 29 days off between vacation, wellness days, holidays, and an Inclusion and Diversity Day
- We offer access to excellent dental and health benefits packages, plus a health/lifestyle spending account for your total physical and mental well-being
- We want you to experience the obsession our customers have for Article furniture. You’ll enjoy a 45% discount (15% for friends and family, too) on our whole product offering
- We offer stock options to reinforce “Ownership Mindset”
- When you’re in the Vancouver office, we’ll think you’ll love:

- The Article HQ is a converted warehouse, with an open layout, and wel