Inbound Marketing Strategist

1 week ago

Vancouver, Canada Blend HRM Internal Full time

Reporting to the Inbound Marketing Manager, you will work cross-functionally with the sales team to ensure lead quality and lead flow are to expectations. You will focus on building the framework to accelerate pipeline velocity and will also support the development, execution, and measurement of integrated marketing campaigns that embrace the entire customer journey.
- Develop and oversee the execution of the content marketing strategy, maintaining rich editorial content that attracts, engages and converts qualified audiences (including blog posts, whitepapers, ebooks, reports, and other forms of content).
- Execution of our SEO Strategy, including both content and technical optimization
- Work in tandem with our brand team to conceptualize and deliver high quality short and long form content across the site, as well as blog and social media platforms.
- Execution of our conversion rate optimization playbook. Managing A/B testing experiments in Google Optimize.
- Measure and report on the effectiveness of all inbound marketing campaigns and programs.

**Requirements**:

- 3+ years of experience in inbound marketing for B2B SaaS
- A strong understanding of SEO best practices, with experience implementing on-page, off-page, and technical SEO
- You have superpowers in CRO best practices and A/B testing, including hands-on experience with Google Optimize and/or other platforms
- Proficiency with marketing technology, such as Google Analytics, Google Search Console, Hubspot, and Ahrefs
- You are described as data-driven and creative, you employ creativity to try new things and think outside of the box.
- You possess humility and curiosity - always looking to learn and grow with little to no ego.
- You have experience in manipulating and presenting raw data into actionable insights.
- You are skilled in managing multiple disparate projects concurrently.
- Experience using Hubspot, Pardot, and/or Intercom is preferred

**Benefits**
- Compensation tied to market data (we user Mercer)
- We reward for contribution
- Everyone gets Equity
- Unlimited Vacation - yes, for real
- We’re committed to career development
- Work from home
- Company Events
- Extended Health/Dental/Vision Care (from Day 1)
- Disability insurance (from Day 1)
- Employee assistance program (from Day 1)

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