South East Asia Community Lead

5 days ago

Toronto, Canada LemFi Full time

**About our Company**:
LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we're not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.

**Our vision**: To build the first full-stack financial services hub for the world's immigrant population.

**Who you are**:
**Job Summary**:
The Community Lead - South Asia will focus on promoting and selling LemFi's services to South East Asian communities living and working in Canada, including but not limited to individuals from Philippines, Vietnam, e.t.c.

**Responsibilities are as follows**:

- Develop and implement customer acquisition strategies through diverse sales and marketing initiatives.
- Build and maintain relationships with associations, community leaders, NGOs, social media influencers, and other key stakeholders to promote LemFi's services.
- Lead and manage a team of promoters to ensure effective market penetration and brand visibility.
- Drive awareness and trust within the Southeast Asian diaspora by engaging with communities and leveraging cultural touchpoints.
- Own and achieve customer acquisition and revenue targets in the designated sender country.
- Collaborate with internal teams to develop localized marketing campaigns and promotional activities tailored to the Southeast Asian audience.
- Monitor market trends, customer feedback, and competitor activity to optimize growth strategies.
- Act as a brand ambassador, ensuring that LemFi remains the preferred online remittance service for Southeast Asian migrants.

**Requirements**:

- Advanced education degree is preferred but not required;
- 5 - 7 year's proven experience in sales, marketing, or community engagement, preferably within financial services, fintech, or diaspora-focused businesses.
- Strong network within Southeast Asian communities in Canada.
- Ability to establish and nurture relationships with associations, NGOs, universities, and influencers.
- Experience leading teams, managing promoters, and executing grassroots marketing strategies.
- Strong communication, negotiation, and leadership skills.
- Data-driven mindset with the ability to track performance and optimize campaigns for growth.
- Ability to work independently in a fast-paced, target-driven environment.

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