Marketing Specialist

2 weeks ago

Banff, Canada Banff Caribou Properties Ltd. Full time

Join Our Team as a Marketing Specialist
You’ll collaborate with our marketing, design, and operations teams to craft seamless digital experiences that reflect our brand and deliver results. If you’re equal parts creative and analytical—someone who loves refining strategy through data, boosting website performance, and driving high-impact campaigns—we’d love to hear from you.
Core Responsibilities
SEO & Site Optimization
- Conduct keyword research and develop on-page SEO strategies
- Optimize website pages for search visibility (titles, meta descriptions, headers, images, internal linking)
- Monitor and manage SEO performance using tools like Google Search Console, SEMrush, or Ahrefs
- Identify and resolve SEO issues (e.g., broken links, duplicate content, crawl errors)

Website & Content Management
- Coordinate content and information across various booking platforms
- Manage updates to website content via CMS (WordPress)
- Optimize user experience and page speed for improved conversion rates and engagement
- Collaborate with design to implement UX and CRO (conversion rate optimization) improvements
- Track user behavior via heatmaps and analytics to make data-informed website improvements (Hotjar)
- Segment and manage subscriber lists based on audience behavior and lifecycle stage
- Maintain clean and compliant data lists in alignment with CASL/GDPR standards

Digital Campaign Management
- Ensure campaign assets and messaging are consistent across platforms and aligned with goals
- Collaborate with internal teams to align timing and promotional priorities
- Track and analyze digital performance using Google Analytics, Looker Studio, or other BI tools
- Provide actionable insights and recommendations to improve performance
- Maintain dashboards for stakeholders with real-time and historical data visualizations

Skills & Qualifications
- Strong working knowledge of Google Analytics, Google Search Console, and Tag Manager
- Hands-on experience with CMS platforms and basic HTML/CSS familiarity (WordPress)
- Comfortable with SEO tools like SEMrush, Ahrefs, Moz, or Screaming Frog
- Analytical mindset with attention to detail
- Strong organizational and project management skills

Bonus Assets (Preferred but not required)
- Google Ads or HubSpot certifications
- Graphic design experience (Adobe Creative Suite)

Why Work With Us?
- Work with a creative, passionate team in the heart of the Canadian Rockies
- Staff discounts on lodging, dining, spa, and retail experiences
- Competitive salary and extended benefits
- Opportunities for training and career growth
- A fun, dynamic environment that values innovation and local community

How to Apply
Ready to shape the digital identity of Banff Caribou Properties? Send us your resume and a brief cover letter highlighting your experience—and tell us what excites you most about this opportunity. We’d love to hear from you
If you’re ready to take the next step in your career, BCP offers an outstanding environment with opportunities for advancement, a fun work atmosphere, and exceptional benefits.

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