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Digital Giving and Engagement Officer

3 weeks ago

Winnipeg, Canada IISD Full time

The International Institute for Sustainable Development (IISD) is an award-winning independent think tank working to accelerate solutions for a stable climate, sustainable resource management, and fair economies. Our work inspires better decisions and sparks meaningful action to help people and the planet thrive. We shine a light on what can be achieved when governments, businesses, non-profits, and communities come together. IISD’s staff of more than 120 people, plus over 150 associates and consultants, come from across the globe and from many disciplines. With offices in Winnipeg, Geneva, Ottawa, and Toronto, our work affects lives in nearly 100 countries.

IISD Experimental Lakes Area (IISD-ELA) is an exceptional natural laboratory comprised of 58 small lakes and their watersheds set aside for scientific research.

Located in a sparsely populated region of Northwestern Ontario, Canada, the lakes in the region are not affected by human impacts. By manipulating these small lakes, scientists are able to examine how all aspects of the ecosystem—from the atmosphere to fish populations—respond. Findings from these real-world experiments are often much more accurate than those from research conducted at smaller scales, such as in laboratories.

This unique research approach has influenced billion-dollar decisions of governments and industries. It has generated more cost-effective environmental policies, regulations and management, all to ensure the safety of our freshwater supplies.

The International Institute for Sustainable Development (IISD) is now proud to operate this world-class facility. Since we took over operation in 2014, we have already initiated new ecosystem-based science, responding to today’s threats to our water; collaborations and partnerships with outside researchers and universities; and educational activities that promote and build capacity for freshwater science and policy action in Canada and around the world.

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About the Position*

The Officer will play a vital role in supporting community fundraising and engagement initiatives across digital platforms, ultimately increasing revenue and brand awareness for the organization. Under the direction of the Senior Officer, Philanthropy, the Digital Giving and Engagement Officer will help donors fall (and stay) in love with IISD Experimental Lakes Area through values-based digital storytelling. The Officer is a strong writer who crafts messages to reach audiences. The Officer will lead and execute annual and monthly giving program initiatives, including developing and nurturing engagement journeys for specific constituent communities. The Officer is a self starter and a team player with a relationship-focused approach.

This is a hybrid position with a regular presence in the Winnipeg office and requires some domestic travel.
- Connecting donors and other constituents with the difference that their gift can make through impactful storytelling.
- Leading annual and monthly giving programs. This includes digital fundraising strategies and tactical execution of activities designed to acquire, steward, reactivate, and convert one-time gift donors, as well as to appreciate, engage, and steward monthly donors.
- Developing and implementing multichannel digital fundraising campaigns aimed at acquiring, retaining, and converting donors through storytelling, paid media, creative concepts, testing, and reporting.
- Data management and segmented solicitation strategies, in collaboration with the Database and Stewardship Officer.
- Developing and nurturing engagement pathways utilizing drip marketing tools to deepen relationships between constituent communities and the organization.
- Developing and implementing a corporate employee giving strategy with a focus on storytelling and stewardship to increase retention and acquisition.
- Using CRM tools and Google Analytics, establishing performance metrics to help make data-driven decisions to optimize future campaigns; analyzing and reporting on fundraising and engagement initiative KPIs; advising on strategy adjustments.
- Working closely with communications colleagues on meaningful integration of giving and stewardship messages; ensuring communications plan aligns with digital engagement fundraising methods and platforms that utilize multichannel communications to reach key audiences; collaborating on paid media campaigns for social and search platforms.
- Facilitating sponsorship activation, fulfillment, and suitable renewal in partnership with Senior Officer, Philanthropy in accordance with IISD corporate partnership guidance.
- In collaboration with the Database and Stewardship Officer, analyzing and refining donation pages to grow donor conversion.
- Continuous learning in support of the role; monitoring giving trends and providing expertise and strategic recommendations in support of organizational objectives.
- Planning and executing small fundraising and donor stewardship events; supporting