Marketing Manager B2C

5 days ago

Toronto, Canada Edgewood Health Network Inc Full time

Be part of the work that’s changing lives.
- ** Strategy & Execution**: Develop, implement, and refine a comprehensive B2C marketing strategy that aligns with the company's goals and objectives
- Plan, develop and direct marketing programs to drive client admissions and facilitate word-of-mouth referrals
- Work to build brand awareness and interest in both our inpatient and outpatient programs
- ** Performance Analysis**: Monitor, analyze, and report on digital marketing campaigns using KPIs to ensure maximum ROI and continued improvement
- ** Lead Attribution**: Employ accurate and sophisticated lead attribution techniques to track the customer journey, understanding the most effective touchpoints and channels
- ** Customer Acquisition Cost (CAC)**: Regularly derive and monitor the CAC, implementing strategies for its continual reduction, ensuring efficient use of marketing resources
- ** Content Creation**: Collaborate with content creators to produce high-quality, relevant, and engaging digital content tailored for our target audience
- ** Social Media Management**: Lead social media strategies ensuring consistent engagement, growth, and brand alignment across all platforms
- ** Team Leadership**: Supervise a team of marketers and maintain the marketing budget
- Research trends and new marketing opportunities
- Assess problems and troubleshooting campaigns
- Act as a **Brand Guardian** ensuring that all marketing and business development material reflect and ehance our brand values
- Work closely with the Marketing Manager B2B to develop and create and execute a **MarComm content calendar**:

- ** Trend Monitoring**: Stay updated with the latest digital marketing trends, tools, and best practices to keep EHN Canada at the forefront of the industry
- Other responsibilities as assigned

**Employee Benefits and Perks**:

- Comprehensive benefits package, including a yearly allowance of $1,500 for mental health and addiction services, as well as $500 per service for various paramedical services, such as massage and physiotherapy
- 24/7 Employee Assistance Program through LifeWorks
- Competitive paid time off policies, including a paid day off on your birthday
- Access to in-house fitness facilities where applicable or discounted external gym memberships
- Remote or hybrid work models for eligible employees
- Perks and discounts with Perkopolis - entertainment, home/auto/pet insurance
- Personal and professional development through our Education Support Assistance program
- Nationwide presence allows for supportive relocation opportunities
- Defined Benefit pension through CAAT with up to a 4% employer contribution
- Maternity and parental leave top-up
- Access to discounts at Kids & Co. Daycare

EHN Canada is an employment equity employer. If you should require accommodation during the interview process, please contact Human Resources

INDMP

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