Digital Commerce Manager

Job Posting:
**Digital Marketing Manager**

**Ready For a Tasty New Challenge?**

Goodbye ordinary Hello wonder We are the makers of Wonder bread, Stonefire, ACE Bakery, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa brands & products, enjoyed by families across North America. We are on a mission to deliver better, fresher tasting baked goods to all, and blending modern technology with traditional baking methods to re-invent the future

**OPPORTUNITY**

Do you have a passion for driving performance in digital retail and unlocking the full potential of retail media? We are seeking a data-driven and strategic **Digital Commerce Manager** to join our growing team. This role offers the opportunity to lead omnichannel retail media campaigns, partner with top-tier retailers and media agencies, and influence the way our brands show up in digital commerce environments.

As the **Digital Commerce Manager**, you will be responsible for developing and executing outcome-based digital strategies across key customers and platforms. You will collaborate cross-functionally with Sales, Brand, Shopper Marketing, and external media partners to deliver measurable growth and industry-leading programs across our North American business.

**What Wonderbrands Offers**:

- Wonderbrands believes in Home Grown Talent and accelerated career growth
- Competitive Compensation, Health, and Dental Benefits
- Pension plan with matching contribution
- Bonuses
- Discount program that covers almost everything under the sun - Restaurants, gyms, shopping, etc.

**PRIMARY RESPONSIBLITIES**:
**Retail Media Strategy & Execution**:

- Translate brand and portfolio strategies into best-in-class digital retail media plans across key retailers (Walmart, Loblaw, Kroger, and others).
- Lead the planning and execution of omnichannel retail media campaigns — including media briefing, creative approvals, performance tracking, and post-campaign analysis.
- Manage the retail media budget and reallocate funds to maximize sales, ROAS, and profitability.
- Collaborate with external media vendors and retail partners to align on joint business goals and category growth opportunities.
- Work closely with internal leads and external media agencies to guide strategy, optimize media performance, and maintain reporting excellence.
- Partner with the Brand, Shopper Marketing, and Sales teams to deliver consistent messaging across the full path-to-purchase.

**Digital Commerce Optimization**:

- Develop annual and quarterly eCommerce strategies tailored to retailer platforms, supporting both brand objectives and customer-specific goals.
- Leverage customer insights, digital shelf analytics, and performance data to inform content, merchandising, and promotional strategies.
- Drive alignment with sales leads and internal stakeholders to activate omnichannel programs that enhance conversion and digital presence.
- Support internal education and capability-building around retail media and eCommerce marketing best practice.

**Measurement & Performance**:

- Establish KPIs and reporting dashboards to evaluate media effectiveness, campaign performance, and business impact.
- Lead post-campaign analysis and provide insights-driven recommendations for ongoing improvement.
- Stay ahead of industry trends and emerging retail media innovations to drive continuous learning and competitive advantage.

**Job requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in digital commerce, retail media, performance marketing, or a related field — preferably within CPG or omnichannel retail.
- Strong understanding of retail media platforms, measurement frameworks, and paid media strategy.
- Proven track record of working with agencies and major retailers to deliver digital campaigns with measurable results.
- Advanced analytical skills with the ability to translate data into actionable insights.
- Experience collaborating cross-functionally across Sales, Marketing, Brand, and external partners.
- Proficiency in Microsoft Office (especially Excel and PowerPoint); experience with retail data and analytics tools is a plus.
- Some travel required (15%) within Canada and the USA.
- Role requires 3 days per week on-site at our Head Office.

**What is the recipe for a great career at Wonderbrands**

Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.

Wonderbrands, now part of the FGF Brands Group of companies, is unlocking an incredible opportunity for growth through a focus on production innovation capabilities, through a leading-edge supply chain practice and investing deeply in communities where we bake. We are heavily focused on embracing an entrepreneurial drive and a highly collaborative start up culture with an emphasis on cro