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Content Writer

2 weeks ago

Toronto, Canada Selrhub It Solutions Full time

**Responsibilities**:

- Research and create engaging, high-quality content for various channels, including websites, blogs, social media, and marketing materials.
- Develop content ideas and outlines based on target audience, brand guidelines, and marketing objectives.
- Write clear, concise, and compelling copy that effectively communicates key messages and engages readers.
- Collaborate with cross-functional teams, including marketing, design, and SEO, to ensure content meets strategic goals and brand standards.
- Conduct thorough research on industry trends, topics, and keywords to inform content creation and optimization efforts.
- Edit and proofread content to ensure accuracy, clarity, and adherence to brand voice and style guidelines.
- Optimize content for search engines (SEO) and user experience (UX) to improve visibility and engagement.
- Stay up-to-date on content marketing best practices, trends, and emerging technologies.
- Analyze content performance metrics and user feedback to inform content strategy and optimization efforts.
- Contribute to content planning, strategy development, and editorial calendar management.

**Requirements**:

- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Proven experience as a content writer, copywriter, or in a similar role.
- Exceptional writing and editing skills, with a portfolio of published content demonstrating creativity, clarity, and effectiveness.
- Strong research skills and the ability to translate complex topics into clear, engaging content.
- Proficiency in grammar, punctuation, and style guidelines.
- Familiarity with SEO principles and best practices.