Demand Planner

**Company Profile**

Cérélia North America is headquartered in Toronto, Ontario (Canada), which was incorporated in 1983. Cérélia’s key businesses are food manufacturing of cookies, rolled dough and pancakes/waffles for retail, food services and brands. Cerelia North America employs approximately 900 associates.

The activities of Cerelia North America are split over 3 different locations:

- Toronto, Ontario (CA): 2 factories and 1 distribution Center (cookies)
- Columbus, Ohio (USA): 1 factory (cookies & rolled dough)
- Liberty, South Carolina (USA): 1 factory (pancakes & waffles)

Cérélia Group currently operates 12 production plants globally with approximately 2,500 associates throughout Europe, North America, and Asia. Products are sold in 50 countries with current sales of ~$550 million Euros (CA$800 million). Cerelia’s business model is the combination of quality, innovation, and cost efficiency. Cerelia has invested more than CA$100M in new factories and production lines in North America.

At the core of Cérélia’s strategy, our corporate responsibility focus points include the reduction of our environmental footprint, a responsible sourcing policy, the improvement of the nutritional profile of our products, and finally the development & engagement of our associates. Visit our annual report here

Cerelia expects and supports its associates to demonstrate the following core values:

- Entrepreneurial Spirt: “Every day is an opportunity”
- Together with Cerelia: “Building our success together”
- Commitment: “Positive energy in everything we do”
**Company Offering**

Our ambition is to become the world leading partner for dough solutions, empowering consumers to create happy home baking moments.

Cérélia offers a wide range of baked cookies, cookie dough, pizza dough, pie crust, puff pastry, pancakes, frozen waffles and breakfast sandwiches; commercialized under our clients’ brands, both retailers, food services and industrial companies, as well as under its own brands: English Bay Bakery, JusRol, and Pop Bakery.
**Company Strategy**
Cérélia North America’s strategy is articulated around 4 axes, aiming to improving its performance and seizing future growth opportunities, while embracing the company’s heritage and distinctive strengths:

- Create a solid base: doing well what we do today, increase customer satisfaction and profitability
- Drive innovation around our 3 product platforms: cookies, rolled dough and pancakes / waffles
- Enhance our capabilities & talent: implementing new systems, developing a broader industrial footprint, and investing in our talent
- Accelerate growth, through organic growth, strategic partnerships, and acquisitions

In 2020, we reset and refocused the business around the Toronto facilities for cookies, while adding rolled dough products with an excellent reputation and distribution across the US retailers, to our portfolio.

In March 2021, US Waffle, leader in pancakes & waffles joined the Cerelia family; in June 2021, we opened a new, state-of-the art, 150,000 sqft factory in Columbus, Ohio.

Cérélia continues to strengthen the relationship with its strategic customers across multiple distribution channels: food service, in store bakeries, retailers, clubs, convenience stores, and industrial partners.
**Title: Demand Planner**
**Department: Supply Chain**
**Reports to: Director, Supply Chain & Operations**
**Summary**:
The Demand Planner will be responsible for all aspects of the forecasting and supply chain management process, including operational tasks relating to inventory replenishment and suppliers. The Demand Planner will maintain an effective, forecast driven supply chain and liaise closely with key stakeholders within our Canadian operation. The Demand Planner ultimately be responsible for several product lines and work towards achieving specific financial and service level targets.
**Job Duties and Responsibilities** (including but not limited to):

- Ensure timely collection and management of forecast data, perform gap/trend analysis and recommend process improvements and corrective actions.
- Ensure operational supply chain processes are followed and planning data is correctly maintained.
- Ensure continuous communication and collaboration of forecasting and inventory management data with the key stakeholders.
- Responsible for monitoring key performance indicators (KPI’s), Days in Inventory (DII) and Forecast Accuracy.
- Validate that demand data is correct and that appropriate customer forecasts are developed
- Validate that the supply plan and replenishment orders are aligned with forecasts
- Perform detailed inventory analysis to identify opportunities and optimize inventory levels
- Perform root-cause analysis for continuous plan improvement for key service issues, forecast error and bias, and share output with appropriate leadership
- Work with all relevant stakeholders to establish both short
- and long-term inve