Product Go-to-market Specialist

4 days ago

Toronto, Canada RamSoft Full time

**About us**

**Job Summary**:
As a Product Go-to-Market Specialist, you will be responsible for driving product adoption and market success by transforming product capabilities into clear, differentiated value propositions. You will combine product marketing strategy, content development, and cross-functional collaboration to deliver compelling go-to-market plans, persona-driven messaging, and sales enablement assets. In this role, you will accelerate demand generation, empower sales teams, and strengthen our leadership position in healthcare technology.

**Key Responsibilities**:

- Develop deep expertise in target healthcare personas, workflows, and decision-making criteria.
Collaborate with product manager and marketing team to develop product positioning and messaging that resonate with our target buyer personas.
- Monitor competitive landscape and emerging trends to inform positioning, provide insights to product strategy and GTM strategies.
- Hands-on involvement with product development activities to translate technical features into business value tailored for healthcare buyers. In collaboration with product and marketing teams, plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
- Partner with sales enablement to deliver training, collateral, and tools aligned to the buyer journey.
Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency.
- Identify and lead strategic content initiatives (whitepapers, webinars, landing pages) by engaging SMEs and stakeholders.
- Ensure alignment of all internal materials to buyer stages and healthcare personas.
- Exceptional ROI-tracking skills, able to prove what is -or isn’t—working.
- See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while
anticipating trends and shifts in the market.

**Nice to have**:

- Public speaker, comfortable in front of large, and senior groups.
- Familiarity with **healthcare regulations and compliance** (HIPAA, GDPR, MDR, FDA).
- Experience using product analytics and growth experimentation (A/B testing, adoption funnels).

**Qualifications**:

- 5+ years in product marketing, GTM strategy, or strategic content roles in healthcare.
- Background in SaaS, B2B, or healthcare technology highly preferred.
- Strong storytelling, copy strategy, and research skills.
- Experience collaborating across product, sales, and creative teams.
- Proficiency with frameworks (positioning matrix, buyer personas, JTBD, messaging maps).
- Comfort using AI content tools (e.g., ChatGPT, Jasper, Claude) to accelerate development.
- RT or MTech credentials will be beneficial
- Deep understanding of radiology workflows, decision-makers (radiologists, imaging IT, health systems), and AI regulatory and reimbursement environments.
- RamSoft offers a casual work environment, flexible work hours, and a competitive compensation and benefits package. RamSoft Inc. is an equal opportunity employer and committed to fostering an accessible and inclusive environment for employees and customers. If you require any accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let our HR department know and we will work with you to meet your needs._

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