Go to Market

Come play a key role in building the future of Sports & Media Everyone wants to be part of a transformational team - and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month

Are you up for the challenge and the fun? If so, consider the following opportunity

Come play a key role in building the future of sports and media Everyone wants to be part of a transformational team - and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media, we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless business. Collectively, we touch 30 million Canadians every month

Are you up for the challenge and the fun? If so, consider the following opportunity

We’re looking for a **Go To Market (GTM) Specialist** to support the Data Insights, Advanced Adverting & GTM team within the Rogers Sports & Media Revenue division.

We are looking for a committed, hard-working and passionate marketing professional who can help drive our growth marketing and sales enablement opportunities. someone who can get right into the details

**What you will do **
- Assist in the creation and distribution of external sales collateral and internal sales material
- Coordinate and maintain a sales training and content distribution calendar for GTM and Data/Insights groups
- Assist in the management of our Sales Content Enablement platform, supporting sales team usage and ongoing content maintenance
- Assist in growth marketing programs for RSM Ad Manager, our self-serve ad buying platform
- Manage performance marketing campaigns in Meta, Google & LinkedIN for RSM Ad Manager, ensuring we reach CPL goals
- Manage and monitor campaigns across RSM network (Display, Video, Digital Audio & Radio)
- Ensure required tracking / conversion pixels and tags are in place to enable accurate performance reporting
- Communicate performance and key actionable insights to relevant stakeholders
- Assist in the development of new lead generation programs, such as Webinars and BIA engagement
- Assist in the development of creative briefs for new marketing creative and transactional content

**What you will bring**:

- Two years of experience in performance marketing
- An understanding and instinct for the customer experience and journey
- An analytical approach. Ready to dig into performance data and determine what’s delivering against business objectives
- Attention to detail with excellent organization skills
- Strong communication skills - oral and written
- A team player mindset, confidence and willingness to learn
- Technical skills: experience in Adobe Analytics or other Analytics software, Meta Ad Manager and Google Ad Manager would be considered an asse

**Here’s what you can expect in return**:

- A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
- A manager who deeply cares about your development and long-term career at Rogers
- A team that trusts and wants to win together
- Smart and accomplished colleagues who are focused on both the “what” and the “how”
- Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
- As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Sales & Media
Requisition ID: 286927

Posting Notes: Rogers Sports & Media