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Marketing Lead

3 weeks ago

Toronto, Canada Jack of Sports Inc. Full time

**Why Jack of Sports**

Confidence Resilience Teamwork

**“Life skills to pursue your dreams”**

Jack of Sports provides a platform for coaches & young people to develop their Confidence, Resilience & Teamwork by doing, trying, and helping. The participants receive direct learning through swim lessons, summer camps, bike programs, lifesaving, & 3V3 soccer. The indirect learning of confidence, resilience and teamwork are life skills to pursue your dreams. Jack of Sports proudly serves 30,000+ families across the GTA in 18+ different communities. Jack of Sports intends to expand throughout Ontario, Canada, & US. The lead of marketing requires a creative, strategic, and analytical approach to successfully reach out to all communities to inform them about the benefits of registering for Jack of Sports.

**Why work for Jack of Sports?**
- 70k base income + Bonus Structure, with unlimited income growth
- Lead and build the marketing department
- Collaborative work environment with professional development
- Fully remote position

**Big Rocks & Role Criteria**:

- Marketing Strategy
- Digital Marketing
- Google Ads
- Google Analytics
- Data Analytics
- Social Media
- Graphic Design

This is a remote position but you will potentially be required to work in person/in Toronto 3x/week during camp season (July/August).

**Responsibilities**:

- Collaborate and develop comprehensive marketing strategies that encompass Swim Lessons, Camps, Learn to Bike, 3V3 Soccer, and Lifesaving Courses
- Marketing community festivals and tournaments
- Expand brand awareness: Confidence, Resilience Teamwork
- Strategize and implement a growth business model to expand Jack of Sports throughout Ontario
- Plan, set up, and optimize Google Ads campaigns to increase website traffic, generate leads, and drive conversions.
- Analyze data and metrics: Utilize Google Analytics and other tools to track website traffic, user behaviour, and campaign performance.
- Develop and implement a social media strategy to increase brand awareness, engage with customers, and drive website traffic (Instagram, Facebook, TikTok, LinkedIn)
- Develop marketing collateral (Graphic Design): Create visually appealing and engaging marketing materials such as brochures, flyers, banners, and social media graphics.
- Conduct market research: Stay up-to-date with industry trends, competitors, and customer preferences.
- Monitor and report on marketing performance with regular reports on marketing activities, campaign results, and key performance indicators.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
- Strong proficiency in Google Ads, Google Analytics, Mailchimp, and other relevant marketing tools and platforms.
- In-depth knowledge of social media platforms, trends, and best practices.
- Excellent communication skills, both written and verbal, with the ability to create compelling and engaging content.
- Ability to work in a collaborative environment & thrive on constructive feedback.
- Ability to manage multiple projects and prioritize tasks effectively.
- Passion for sports and recreational activities is a plus.

Pay: $70,000.00 per year

Additional pay:

- Bonus pay

**Benefits**:

- Company events
- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday
- Weekends as needed

**Education**:

- Bachelor's Degree (preferred)

Work Location: Hybrid remote in Toronto, ON M6G 2R4

Application deadline: 2024-09-27