Social Media Coordinator

**WHO WE ARE**

Owned by Janet Zuccarini, Gusto 54 Restaurant Group is a tribute to food, family, innovation, and design that respects the past while rewriting the rules. Our mission is to build the most culturally relevant and celebrated collective of restaurants and culinary experiences in the world. Each of our concepts are rooted in transporting experiences - complete with delicious food, inspiring design, and soulful hospitality. As a Deloitte Best Managed Company, Gusto 54 Restaurant Group ranks in the top percentile of best places to work in Canada. We’re looking for entrepreneurial people who believe in exceptional service, community, and bring contagious passion to all they do. Our restaurants include: Trattoria Nervosa, Gusto 101, Chubby’s Jamaican Kitchen, Gusto 54 Catering, Felix Trattoria (Los Angeles), Gusto 501, Azhar Kitchen + Bar, and the soon to open Café ZUZU.

**THE ROLE**

As a Social Media Coordinator you will be responsible for supporting our leadership team in bringing to life our Gusto 54 brands to life both internally and externally. The person in this role will be responsible for creating original content (copy, design, photos) and online communication with our loyal fans and followers (community management). This is an excellent opportunity for someone looking to gain experience within Marketing to learn about multiple different facets including: social media, design, community management, employee engagement, and design.

**YOUR RESPONSIBILITIES**

Content
- Planning and executing our social media strategy, including regular posting on Instagram and Tik Tok
- Ideate and create content for social media posts and campaigns
- Video content editing capabilities for relevant social channels (TikTok and Instagram)
- Build and coordinate content calendar
- Excellent copywriting and editing skills
- Demonstrate an understanding of photo editing tools
- Regularly visiting restaurants (2+ times a week) to capture content
- Assist with Facebook ad campaigns as well as handle all paid promotions and custom content
- Assist with photography briefs for in-house photographer
- Provide general photography as needed, in coordination with photographer
- Assist with design and create marketing collateral for all existing and future restaurants using Adobe Creative Suite programs: Lightroom, Photoshop, InDesign, Illustrator and Canva
- Manage archive of social media photos and materials

Engagement
- Brand engagement: commenting, liking, responding to messages, and engaging with Gusto 54 owned channel audiences across multiple platforms such as Facebook, Instagram and Tik Tok
- Maintain a unified brand voice across different social media channels
- Use tools to manage, track and organize community engagement

Research + Strategy
- Stay up to date on new trends in social media and provide ongoing recommendations for new tactics to deliver on strategic objectives and goals
- Assist in developing monthly analytics reports

Other Marketing Tasks
- Support with marketing initiatives surrounding the launch of new restaurants (events, partnerships, promotions, public relations, influencers, etc.)
- Provide assistance to Marketing & Communications Manager and Community & Marketing Coordinator when needed

**WHO YOU ARE**
- Have a passion for food, drink, and hospitality
- Have 2+ years of experience in a social media or marketing role or demonstrated ability to create timely and engaging content (Instagram, Facebook and Tik-Tok)
- Excellent verbal and written skills - able to learn and take on the brand voice of multiple concepts and individuals, across a variety of marketing channels
- Are able to organize and manage competing priorities
- Have a strong eye for design and aesthetics
- Have exceptional attention to detail and a dedication to accuracy
- Are self-starters who are comfortable working in a fast-paced environment
- Bonus if you have photography, videography, and editing skills and are comfortable with paid social media marketing (Facebook & Instagram)

**WHAT WE OFFER**

As we view all of our team members are an extension of the Gusto 54 famiglia, we are excited to offer a competitive compensation package including:

- Discounted dining privileges at all of our restaurants
- Access to regular training and development programming

Gusto 54 Restaurant Group is an equal-opportunity employer. We prohibit discrimination based on legally protected classes in accordance with applicable federal, provincial and local laws including ethnic origin, religion/belief, disability, age, sexual orientation and gender identity/gender expression. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

**Job Types**: Full-time, Permanent

**Salary**: From $50,000.00 per year

**Benefits**:

- Dental care
- Discounted or free food
- Extended health care
- Life insurance
- Wellness program

Schedule:

- 8 hour shift
- Day shift