Specialist, Cp&a, Shopper Activation

**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation requirements.

**How you will contribute**

You will:

- Engage brand & category teams on appropriate channel requirements and relevant timelines
- Understand and develop with marketing the most appropriate campaign plans by category and retailer
- Understand the key drivers of purchase be responsible for the development of account/channel specific POS materials
- Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development

**What you will bring**

A desire to drive your future and accelerate your career and the following experience and knowledge:

- Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred
- Project management in a supply chain or commercial context
- Analytical skills
- Organizing and prioritizing
- Problem solving
- Finding new and innovative solutions
- Teamwork
- Customer and category knowledge a distinct advantage

This role partners closely with our Brand and Sales customer business teams, supporting both annual customer business planning and the full end-to-end oversight, management, development/adaptation, and execution of customer-specific and brand-led shopper marketing programs. In addition, this role is responsible for leading the briefing, creation, development, implementation, and flawless execution of our quarterly multi-category Scale activations, delivering full-funnel OMNI plans, in partnership with multiple internal key stakeholders and external agencies. Budget planning, management, and post-program analysis are also critical components of success.

**Key Responsibilities**:
**Strategic Planning & Shopper Marketing Leadership**
- Lead the strategic development of impactful, innovative, insight-driven Shopper Marketing strategies rooted in a customer-centric and consumer-first mindset.
- Create and deliver OMNI activations to optimize the pre-shop planning stage, build brand engagement, and drive shopper conversion across in-store and digital touchpoints
- Leverage external and internal insights as well as past program learnings to optimize existing activities as well as identify & evaluate the highest-value customer programs that fuel category growth and market share gains.

**Program Management & Execution Excellence**
- Oversee the end-to-end execution of Shopper Marketing priorities & National Scale Activations from ideation and proposal through to development, adaptation, deployment and post-program analysis, inclusive of channel promotional materials
- Work collaboratively with cross-functional partners (Brand, Sales, Category, Perfect Store, Finance, Creative etc.) and agency partners to ensure executional excellence
- Manage timelines, budgets, creative development and approvals to ensure operational rigor and consistent delivery of best-in-class programs
- Develop strong briefs to agencies and internal design teams that translate strategies into high performing, 360 creative communications

**Analytical Rigor & Performance Optimization**
- Track program performance and develop clear, actionable post-evaluations with measurable insights and recommendations for future strategy development.
- Leverage AC Nielsen and other data sources to generate customer-specific insights, inform decision-making and validate ROI

**Stakeholder Communication & Leadership**
- Present program strategies, plans and results confidently to both key internal stakeholders and external Customers
- Demonstrate strong collaborative leadership, building trusted relationships across internal cross-functional teams & external Customer teams
- Bachelor’s degree in business with a specialist in Marketing and/or Commerce or a related field
- Experience in a fast-moving consumer packaged goods industry preferred.
- Strong knowledge of the Canadian retail environment and understanding of how to develop full-funnel OMNI marketing experiences and elements that impact the shopper journey and result in conversion at the store and through e-commerce.
- Proven ability to manage multiple projects, priorities and key stakeholders simultaneously to meet key deliverables and maintain executional excellence.
- Demonstrated experience writing and delivering effective briefs to agencies (and the internal design team) that result in effective creative communication and 360 programs.
- Strong business acumen combined with proficiency in AC Neilsen and demonstrated comfort working with data to uncover insights and evaluate performance is a requirement.
- Bilingual is not required but an asset.

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