Specialist, CP&A, Shopper Activation

Specialist, CP&A, Shopper Activation Mondelēz International Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in‑store point‑of‑sale (POS) activation requirements. How You Will Contribute Engage brand & category teams on appropriate channel requirements and relevant timelines Understand and develop with marketing the most appropriate campaign plans by category and retailer Understand the key drivers of purchase; be responsible for the development of account/channel specific POS materials Track, post‑evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development What You Will Bring A desire to drive your future and accelerate your career and the following experience and knowledge: Experience in a fast‑moving consumer goods industry with experience working with grocery customers preferred Project management in a supply chain or commercial context Analytical skills Organizing and prioritizing Problem solving Finding new and innovative solutions Teamwork Customer and category knowledge a distinct advantage Key Responsibilities Lead the strategic development of impactful, innovative, insight‑driven Shopper Marketing strategies rooted in a customer‑centric and consumer‑first mindset. Create and deliver OMNI activations to optimize the pre‑shop planning stage, build brand engagement, and drive shopper conversion across in‑store and digital touchpoints. Leverage external and internal insights as well as past program learnings to optimize existing activities as well as identify & evaluate the highest‑value customer programs that fuel category growth and market share gains. Oversee the end‑to‑end execution of Shopper Marketing priorities & National Scale Activations from ideation and proposal through to development, adaptation, deployment and post‑program analysis, inclusive of channel promotional materials. Work collaboratively with cross‑functional partners and agency partners to ensure executional excellence. Manage timelines, budgets, creative development and approvals to ensure operational rigor and consistent delivery of best‑in‑class programs. Develop strong briefs to agencies and internal design teams that translate strategies into high‑performing, 360 creative communications. Track program performance and develop clear, actionable post‑evaluations with measurable insights and recommendations for future strategy development. Leverage AC Nielsen and other data sources to generate customer‑specific insights, inform decision‑making and validate ROI. Present program strategies, plans and results confidently to both key internal stakeholders and external customers. Demonstrate strong collaborative leadership, building trusted relationships across internal cross‑functional teams & external customer teams. Qualifications Bachelor’s degree in business with a specialist in Marketing and/or Commerce or a related field. Experience in a fast‑moving consumer packaged goods industry preferred. Strong knowledge of the Canadian retail environment and understanding of how to develop full‑funnel OMNI marketing experiences and elements that impact the shopper journey and result in conversion at the store and through e‑commerce. Proven ability to manage multiple projects, priorities and key stakeholders simultaneously to meet key deliverables and maintain executional excellence. Demonstrated experience writing and delivering effective briefs to agencies and the internal design team that result in effective creative communication and 360 programs. Strong business acumen combined with proficiency in AC Nielsen and demonstrated comfort working with data to uncover insights and evaluate performance. Bilingual is not required but an asset. About the Company With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone. We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Accessibility and Equity Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging. Job Details Job Type: Regular Seniority Level: Not Applicable Employment Type: Full‑time Job Function: Marketing and Sales Industries: Food and Beverage Manufacturing, Food and Beverage Services, Manufacturing #J-18808-Ljbffr