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Ecommerce Key Accounts Manager
2 weeks ago
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
ROLE SUMMARY
The E-Commerce Manager plays a pivotal role in planning and bringing our commercial strategy to life through our own ecommerce key customers and regional key customers with ecommerce channel. This role is responsible for building and ensuring a strong JBP and finding reciprocal business value and big business ideas from our ecommerce customers like Uber, DoorDash and Instacart. This role has a deep understanding of the online shopper, the online category and sales and pack sales trends to speak and influence customers on the benefit of bev alc online channel. This role supports our ecommerce marketing manager to build effective marketing campaigns, that is value to our customers and translating that activity to commercial results and value back to Labatt. This role leverages data-driven insights to refine and advance our ecommerce strategies and prioritize our budget and spend with the right customers
- win the winners/customer prioritization.
JOB RESPONSIBILITIES
- Lead strong commercials relationship with owned ecommernce key accounts built on trust, hard work and mutual value exchange.
- Use global scorecard to guide customer strategy and build JBP and calendar of JBP activity beyond our ecommerce marketing calendar.
- Lead the annual JBP process with each partner, the foundation of long-term relationships and securing first mover in the channel on new advancements.
- Monitor online sales performance, sales LE and forecasts, analyze data, and identify trends to continuously improve sales and share and validate customer relationships.
- Collaborate with sales regions to bring 1P/omnichannel activations to growth through global 9 levers.
- Stay informed about industry trends, competitor activities, and emerging eCommerce technologies to drive innovation and competitive advantage.
JOB QUALIFICATIONS:
- Post secondary education
- Deep knowledge of eCommerce platforms, digital marketing tools, and analytics tools
- Strong analytical skills with the ability to interpret data and trends, diagnose problems, and recommend effective solutions.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and manage multiple stakeholders.
- Detail-oriented and organized, with strong project management skills and the ability to prioritize tasks in a fast-paced environment.
- Passion for the Beverage Alcohol industry and a strong understanding of regulatory requirements related to online alcohol sales.
WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS_:_
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
- Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
- Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
- An annual allotment of Beer and Beyond-Beer products for employees
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed
