Avp, Enterprise Digital Experience Enablement

We are seeking a visionary and collaborative leader to join our team as Assistant Vice President (AVP), Enterprise Digital Experience Enablement, a pivotal role in Manulife’s multi-year transformation to unify and modernize its digital ecosystem across Canada, the U.S., Asia, and Global Wealth & Asset Management. This AVP will drive the enterprise-wide content and experience platform strategy, focusing on integrating Adobe Experience Manager (AEM) Cloud and Enterprise Digital Asset Management (DAM) to deliver consistent, scalable, and personalized digital experiences. The role involves strategizing, procuring, adopting, and governing these platforms, while ensuring alignment with our global design system, content operations, and AI-powered optimization capabilities.

As a foundational leader, the AVP will guide the end-to-end transformation, from implementing and configuring AEM Cloud and DAM to driving business outcomes through effective governance and GenAI-led automation for authoring, tagging, and content delivery. Working in a “two-in-a-box” model with a complementary Global Technology leader, the AVP will co-lead the enterprise digital experience platform, ensuring successful business and technical execution of our CMS and DAM strategy, including implementation, governance, and optimization. The AVP will act as a central partner to Global Digital Marketing and Segment Marketing teams, ensuring local business needs are met while aligning with global standards, capabilities, and infrastructure.

**Position Responsibilities**:
**Platform Strategy & Enablement**
- Lead **strategy**of a global instance AEM Cloud CMS and enterprise DAM platform that supports multilingual, multi-brand, and market-specific content needs
- Guide procurement, setup, configuration, permissions, provisioning, and monitoring of AEM Cloud and DAM environments
- Partner with Technology to leverage and govern **cloud-native platform capabilities**- including AI-powered authoring, automated tagging, performance monitoring, headless content delivery, and scalable workflows - to drive authoring efficiency, content reuse, and time-to-market improvements
- Partner with Technology to define and implement **interoperability standards**and integration patterns to support **common enterprise capabilities**- such as search (e.g. Coveo), IP detection, consent management (e.g. OneTrust), and universal cookie frameworks - ensuring secure, compliant, and consistent digital experiences across all markets and segments

**Experience Delivery & Optimization**
- Partner with Global Digital Marking to ensure the CMS and DAM platforms are embedded in the **experience delivery process**—from co-authoring with GenAI to templated design extensions and SEO optimization
- Partner with the **Global Design System**team to ensure platform components, templates, and tools drive brand consistency, authoring efficiency, and accessibility compliance
- Partner with Global Digital Marking to define **platform best practices**in SEO, IA, content structure, DAM usage, tagging, and automated performance testing

**Enterprise Integration**
- Partner with Global Digital Marketing and Technology to integrate AEM Cloud and DAM into the broader Adobe Experience Cloud stack (AA, AJO, Creative Cloud), as well as common enterprise capabilities
- Ensure seamless data flows across systems to enable analytics, personalization, experimentation, and consent management

**Business Value & Benefits Realization**
- Collaborate with Global Marketing Strategy, FP&A, Global Digital Marketing and Segment Marketing & Technology teams to define, quantify, and track the expected and realized **business**benefits**of platform adoption - including cost saving and operational efficiencies

**Governance, Operations & Reporting**
- Partner with Global Digital Marketing, Brand and Segment teams to establish a **global governance model**for platform and DAM use, including access controls, prioritization frameworks, usage policies, funding models, and decision rights
- Define and deliver **global KPIs**, common reporting dashboards (e.g., traffic, operational health, usage), and performance insights that inform continuous improvement

**Change Leadership & Adoption**
- Build and lead a cross-functional team comprising internal staff, global partners, system integrators, and CMS/DAM experts
- Champion **platform adoptio**n through structured change management, training, communication, and onboarding programs
- Define a **roadmap**for increasing platform maturity, including identification of repeatable tasks, reusable assets, and shared services across markets

**Migration Leadership**
- Lead the planning, sequencing, and execution of the enterprise-wide site **migration**strategy**, enabling teams to redesign and rebuild experiences on AEM Cloud with mínimal disruption
- Drive measurable outcomes by maximizing reuse, minimizing technical debt, and ensuring platform sophistication is fully leveraged—acr