Avp, Digital Product Management
2 weeks ago
We are seeking an experienced AVP, Digital Product Management to lead our digital product strategy across our Asset Management businesses in Retail and Institutional, including our public and secure sites, while driving the global evolution of our public website experience and horizontal digital capabilities In this influential role, you will align digital product offerings with business goals, elevate customer and advisor satisfaction, and champion scalable, user-centric solutions. As a strategic problem solver, you will prioritize the product portfolio, enhance digital experiences, and lead transformative initiatives —including a flagship project to redesign and re-architect our global websites for scale and consistency
**Please note: This is not a Marketing & Communications role, but rather a Digital Product Management role**
**Position Responsibilities**:
**Strategic Product Leadership**
- Shape and communicate a multi-year digital product vision for Retail and Institutional aligned with long-term business goals and informed by market trends, user insights, and competitive analysis.
- Lead the consolidation and redesign of our global websites across WAM businesses
- Develop and enhance the WAM Digital Product and Horizontal Capabilities strategy to radically transform and simplify our digital experience for customers, financial advisors, and company sponsors, identifying areas of opportunity to drive efficiency and speed-to-market.
- Lead Digital Product for Retail & Institutional, guide units in developing digital roadmaps with AI and Personalization.
- Lead the development and continuous refinement of best-in-class digital standards in collaboration with fellow WAM Digital Experience Product & Design leaders and enterprise teams.
- Demonstrate user-centric innovation by using user feedback from various channels, competitive analysis, and technology trends to facilitate building advisor-focused products.Leverage advanced analytics to drive strategic decision-making and uncover actionable insights to optimize business performance.
**Execution Excellence & Scalable Delivery**
- Oversee product delivery across Retail and Institutional portfolios, ensuring alignment with strategic priorities.
- Drive the design and implementation of WAM horizontal capabilities, enabling support for business units across all countries where we operate.
- Lead cross-functional execution, driving collaboration, and accountability.
- Establish performance metrics to track delivery outcomes and inform leadership decisions.
**Leadership & Collaborator Alignment**
- Lead a growing team (currently 7) product managers and 10 contractors, leading Horizontal Squads, responsible for platforms, global components, digital footprint integration and overall redesign of our global presence to ensure consistent digital customer experience across geographies and business lines.
- Translate strategy into clear roadmaps, drive improvements in digital platforms, align with customer ambitions, and reduce risk and cost.
- Maintain best-in-class digital standards and operational efficiency.
- Foster a culture of communication and teamwork by effectively collaborating with team members to create and keep alignment.
- Provide strategic direction to Squad Leaders in defining product requirements and prioritizing the product backlog in alignment with the product roadmap and larger organizational goals.
- Champion a high-performance product culture driven by a customer-first approach and AI-enabled efficiencies.
**Change Management & Go-to-Market**
- Give strategic mentorship on change management to ensure successful integration of new capabilities among internal and external collaborators.
- Align with marketing, sales, and enablement leaders to support cohesive go-to-market strategies that reflect product vision and business goals.
- Monitor adoption and performance metrics to inform future product investments and strategic pivots.
- Partnerships & Industry Best Practices:
- Keep current with the latest industry trends, technologies, and product management procedures.
- Partner with select third parties to augment & accelerate technology development and integrate acquired capabilities.
- Lead experimentation with Fintechs and third-party vendors to accelerate development.
**Required Qualifications**:
- Experience: 10-15 years in digital product delivery, including at least 5 years in a leadership role. Proven track record of driving successful digital initiatives, with deep expertise in product management and strategic execution.
- Domain Expertise: Experience in Retail and/or Institutional Asset Management.
- Education: Bachelor's degree or equivalent experience is required; an advanced degree (MBA or equivalent) is strongly preferred.
- Understanding of digital marketing technologies (e.g., content and digital asset management, headless content management).
- Good understanding of Martech and Marketing Enablement technologies. Experie
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Toronto, Canada Manulife Full timeJoin to apply for the AVP, Digital Product Management role at Manulife We are seeking an experienced AVP, Digital Product Management to lead our digital product strategy across our Asset Management businesses in Retail and Institutional, including our public and secure sites, while driving the global evolution of our public website experience and horizontal...
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