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Product Marketing Manager
2 weeks ago
-Clio
- is more than just a tech company-we are a global leader that is transforming the legal experience for all by
bettering the lives of legal professionals
- while
increasing access to justice
- . Summary:
We are currently seeking a Product Marketing Manager to join our Product Marketing team in Burnaby, Toronto or Calgary.
What your team does:
Rated a
top place to work in product marketing
by the Product Marketing Alliance, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. As Product Marketing Manager, your work will have an immediate and meaningful impact and you will be supported along your career journey to take chances and grow into the professional you desire to be.
You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success. Together, you will set the bar for best-in-class marketing practices and use them to maintain our position as the leader in legal practice management.
Who you are:
You are a results-driven marketer who can craft and execute on customer-centric marketing strategies that drive product adoption, engagement, and utilisation. You have a deep understanding of customer pain points and needs and can communicate complex products in a compelling and impactful way.
You are a self-motivated problem solver with a high sense of ownership. You are a strategic thinker and you create marketing plans that are grounded in data. You are known for your strong communication and collaboration skills and are energised by working cross-functionally to bring projects to completion within the projected time frame.
What you’ll work on:
You lead the go-to-market (GTM) and product adoption efforts for your product portfolios. This includes positioning and messaging, new feature launches, internal team enablement, customer/prospect lifecycle initiatives, and other programs that help empower our customers to improve their operations.- Partnering with your product team counterparts to develop strategies that successfully bring new features to the market.- Enabling sales, marketing, support, customer success, and other internal teams to tell a compelling story about our product benefits.- Creating stand-out product messaging, campaigns, and strategies that differentiate Clio in the marketplace.- Building and executing tactical marketing plans that increase product and feature adoption and support retention.- Speaking to and with our customers to gain new perspectives and feedback on our products.- Collaborating with customer insights, customer marketing, competitive intelligence, and other cross-functional teams to develop market research.- Building experiments, testing theories, and sharing learnings with cross-functional teams.- Using data, customer feedback, prospect understanding, and market/competitive intelligence to fuel the creation, testing, and implementation of initiatives for your product lines.- Tracking and reporting on marketing performance and KPIs while maintaining intimate understanding of product-line performance metrics.
What you bring:
- You are experienced. You have at least 2-4 years of experience in product marketing.- You’re a storyteller. Whether you’re training an internal team on an upcoming release or crafting a go-to-market strategy, you use your strong writing skills to tell compelling stories that speak to your audience.- You have a data-first approach. You’re adept at using analytics platforms and insights to inform your recommendations and substantiate your approaches.- You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design effective tactical approaches.- You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.- You are agile. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.- You have a bias toward action. You’re energised by making things happen and getting things done.- You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.- You’re creative. You have a habit of thinking outside the box in your marketing approaches.- You’re a self-starter. You’re naturally curious, resourceful, and motivated to make things happen.
What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance- Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min.
