Product Marketing Manager

2 weeks ago

Vancouver, Canada Wallarm Full time

**Since 2016, Wallarm has been on a mission to secure the internet's critical infrastructure: APIs.** Today, we are the trusted choice for over 200 of the world's most innovative companies, from high-growth startups to Fortune 500 and Nasdaq leaders. Our unified platform provides full-lifecycle API security — helping teams discover their attack surface, protect against modern threats, and respond to incidents in real-time. As a graduate of Y Combinator and fueled by a recent **$55M Series C**, we are scaling our global, remote-first team of 150+ innovators to solve the next generation of security challenges.

**About this opportunity**:
As a **Product Marketing Manager** at Wallarm, you will be responsible for executing our product marketing strategy, including developing assets like datasheets and whitepapers, planning and executing campaigns, supporting and enabling sales teams. You will be the expert on how we position and sell our API security products in the market.

This role is ideal for someone who has expertise in developing a compelling story and communicating it effectively to cybersecurity buyers. You will be part of the product team and should have a strong interest in product positioning, cybersecurity, product launches, and effective marketing communications.

**In this role, you will**:

- ** Create compelling assets and content**
- Write press releases for new features and products
- Create datasheets, whitepapers, web pages, and other content
- Author and publish blog content
- ** Ensure product launches are successful**
- Create and maintain launch plans
- Generate relevant content for product launches
- ** Ensure that sales can sell and position the product effectively**
- Develop and refine product positioning
- Create content to inform sales about the product and features
- Research and deliver competitive assessments
- Create sales enablement training materials
- Deliver presentations and updates to sales
- ** Engage with customers and prospects**
- Research and gather relevant information from customers and prospects
- Support sales during the sales cycle through content and prospect calls
- Interview customers and create case studies
- Create content for the customer newsletter
- Drive customer engagement in peer reviews
- ** Ensure successful events**
- Create slides and other content for webinars and in-person events
- Support conferences with booth staff duty, materials, and coordination
- Help drive attendance for events
- Experience in Product Marketing, specifically with cybersecurity
- Strong technical acumen: you understand how software is built, packaged, deployed, and operated
- Strong understanding of Appsec/Product Security/WAAP/API Security
- Highly attentive to detail, especially in written communications
- Highly independent and pragmatic
- Experience with using AI tools for product marketing
- Strong presentation skills, ability to communicate effectively with a variety of audiences
- Excellent proficiency in English
- Ability to travel up to 25%

**Nice to have**:

- Video editing experience

**What we offer**:

- Ability to work on a product that makes the Internet safer
- Remote work and flexible working hours
- Competitive salary and bonuses
- Paid days off
- Medical insurance
- Working equipment
- Professional development and career growth

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