Sustainability Marketing Manager

**Description**:
**Key Responsibilities**:

- In response to industry’s ESG request for support, develop and implement sustainability marketing strategic plans that align with the organization's ESG goal, reinforcing our position as a trusted strategic partner for diverse audiences within the industry.
- Act as the primary marketing liaison between internal teams, stakeholders and external agencies to ensure seamless coordination on all sustainability-focused plans, campaigns and initiatives.
- Work with the Communications team to create compelling and informative content to communicate the organization's commitment to sustainability across various channels.
- Manage agency, freelancers and cross-functional teams on the scope of projects they will deliver.
- Create compelling content for diverse channels to communicate the organization's commitment to sustainability.
- Work with the Marketing Events Lead to identify and execute sustainability-themed events and webinars, to amplify key messages, drive awareness and increase audience engagement.
- Monitor industry trends, regulations, emerging sustainability issues and best practices for informed marketing strategies.
- Develop insights through data analysis to optimize results and inform future planning.
- Provocatively identify, cultivate, and maintain relationships with key stakeholders, including partners, environmental organizations, industry influencers, and thought leaders, while actively engaging with diverse audiences and events.
- Seek strategic alliances, suggest brand-building approaches, and contribute to thought leadership initiatives to position the organization as an industry leader in sustainability.
- Establish key performance indicators that align with organizational goals and regularly analyze campaign effectiveness, leveraging data and research into business insights.
- Measure and report on the effectiveness of sustainability marketing initiatives, to evaluate overall effectiveness toward goals, identifying opportunities to optimize based on results.
- Manage multiple project timelines, ensuring efficient development and timely delivery.
- Actively lead and participate in cross-functional planning meetings with internal teams and key stakeholders.
- Support corporate values and team engagement.

**Skills, Knowledge & Expertise**:

- Bachelor’s degree in business, communications, marketing or related field
- 5+ years in marketing (ideally in roles focusing on sustainability), developing and managing marketing strategies, plans and deliverables.
- Proven experience in sustainability marketing and familiarity with the sustainability, environmental and ESG landscape in Canada.
- Strong organizational skills and comfortable with managing detailed processes across multiple concurrent initiatives.
- Strong understanding of sustainability principles, environmental issues, and corporate responsibility.
- Excellent communication skills with the ability to convey complex sustainability concepts clearly and compellingly.
- Demonstrated success in developing and executing marketing campaigns.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Analytical skills to measure and report on the impact of sustainability marketing initiatives.
- Passion for sustainability and a commitment to making a positive environmental impact.
- Strong alignment with GS1 Canada values: Accountability, Inclusive Collaboration and Integrity Always.

**About GS1 Canada**:
GS1 Canada is committed to helping all employees, customers, stakeholders and subscribers in an effective and timely manner by preventing and removing barriers for persons with disabilities. Our policies and practices are intended to foster diversity, inclusiveness and accessibility, while also ensuring that the workplace is free from discrimination and harassment.