Social Media Multimedia Coordinator

**Duties and Responsibilities**:
Reporting to the Assistant Director, Digital Communications and Strategy, the Social Media Multimedia Coordinator is responsible for the ongoing maintenance and enhancement of Carleton University social media platforms through the creation of original interactive social media focused content, primarily by way of compelling interactive multimedia (video and audio) and strategic content planning. Ensuring the department of University Communications has current and captivating content for web, digital, and social presence through the creative curation, adaptation, and creation of social posts which include videos, photos, polls, profile highlights, as well as University promotional materials, including curating digital viewbooks, podcasts, magazines, and other recruitment and retention material. To do this effectively, the Social Media Coordinator must have a thorough understanding of the University’s Reputation Enhancement Project, its unique character and objectives and also comprehension of the University’s wider identity and priorities.

In conjunction with the Department of University Communications Digital Communication team, the incumbent will support reporting and analytics for social media platforms related to the growth and sustainability our flagship social media accounts. When requested, the Social Media Coordinator will liaise with, and offer social media best practices, training and guidance to members of university communication network related to promoting content on the primary social media accounts (LinkedIn, Twitter, Instagram, TikTok, Facebook, etc.).

**Qualifications**:
The incumbent must possess the following qualifications:

- Experience in creating, writing, editing, and producing social media and communications material is required to support communication and marketing team activities.
- Specific experience in developing content, monitoring and analyzing effectiveness of digital communication platforms and social media sites such as Facebook, Twitter, LinkedIn, TikTok and Instagram is required.
- Experience in narrative development and visual storytelling to communicate simple and/or complex messaging.
- Superior project management and planning skills; understands critical paths, sets priorities, and meets timelines.
- Ability to coordinate multiple projects simultaneously.
- Superior organizational skills and a thorough attention to detail.
- Excellent interpersonal and communication skills.
- Strong professionalism, tact and diplomacy.
- Strong client service ethic and high expectation for quality.
- Strong problem-solving skills. Adept with flexibility and adaptation.
- Creative thinker.
- Self-motivated and the ability to take initiative.
- Effective working in a team and independently.

**Education and Experience**:
The above is normally acquired through:

- Completion of a three-year college program in a related discipline in marketing, business, interactive multimedia development, social media, public relations, or communications - or requisite experience.
- A minimum of five years of related work experience in marketing, public relations, communications, journalism, or social media content creation/management is required. This experience should include a minimum of three years of direct experience in multimedia and video production.

**HR Note**:
Equivalencies will be considered. Applicants are encouraged to provide information which may demonstrate equivalent qualifications. Please note that applicants may be required to complete an employment test as part of the selection process for this position. Those applicants that are selected for an interview will be requested to contact the Human Resource Advisor assigned to this competition as soon as possible to discuss any accommodation requirements. Arrangements will be made to accommodate your request in a timely manner. Carleton University is strongly committed to fostering diversity within its community as a source of excellence, cultural enrichment, and social strength. We welcome those who would contribute to the further diversification of our University including, but not limited to: women; visible minorities; First Nations, Inuit and Métis peoples; persons with disabilities; and persons of any sexual orientation or gender identity and expressions.