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Head of Marketing

4 weeks ago

Toronto, Canada Koinly Full time

**About Koinly**
- One of the fastest growing Crypto Tax Calculators in the world with solid product market fit.
- Trusted and loved: see what our customers say
- Used by hundreds of thousands of investors, accountants and a partner to crypto exchanges.

Our users get through their crypto taxes in 20 mins; many will save days or weeks, filing their crypto taxes for the first time giving them the confidence to build a portfolio for the long term.

**Build a product that can impact the world**

There are over 300m crypto users worldwide. We are building tools to enable further widespread adoption of cryptocurrency by automating the regulatory hurdles of tax compliance and asset tracking.

Come and shape the future of crypto with us.

Our ambition doesn't stop there. Next, the product vision will enable Koinly to empower crypto investors to make the best decisions for their financial future.

**Join a diverse team for the best work of your life**

In just a few years we have gone from launching to one of the leaders in this space. Join a dynamic environment with a diverse mix of founders, crypto traders, fintech alumni, tax professionals and all round good people in creating a worldwide organisation.

**Your role**

Koinly.io is looking for a Head of Marketing to hire, train, lead and report results for our B2C marketing team. This is a leadership role on the Koinly Canada team and is an opportunity to drive real change and see tangible results from your strategies and go-to-market plan.

**Responsibilities**:

- Build your team from the ground up alongside our General Manager
- Scaling out the regional marketing team and overseeing the execution of all marketing strategies
- Reporting on the ROI of those strategies
- Build the regional marketing plan and be fully responsible for the deployment of this
- Come up with innovative Branding campaigns to develop awareness
- Developing a PR & Events strategy for the region and recruiting the team to execute on this.
- Focusing on activation of current and new Partners within the region
- Hiring and training the relevant team members to support your activities
- Recreate overseas success in the local market by working alongside our overseas team
- An understanding of the nuances of marketing a crypto company
- Ability to utilise digital marketing strategies across multiple channels.

**You’ll succeed as our Head of Marketing if you have**
- A keen interest in Crypto
- Expert understanding of Brand awareness, content marketing, SEM, and affiliate/influencer programs.
- Deep understanding of SaaS startup growth strategies.
- Experience developing strategic partnerships.
- Strong problem-solving skills.
- Experience in a tech startup is preferred.
- Experience in the cryptocurrency or accounting industry is a major plus.

**What We Can Offer You**

Competitive package

Power down week

In the spirit of transparency, the Canadian office is so new we are currently looking at regional benefits for Canadian employees. Some benefits we expect include:
Parental leave

Paid sick leave

Volunteering Day
‍Training and career development

Self-development budget

Choice of laptop and working equipment

Toronto office, with hybrid and flexible work arrangements (minimum 3 days in the office)

Work within one of the most rapidly growing industries in the world

Perks, including Koinly swag

Free drinks & snacks once we get our office

Regular and fun team social events

**Recruitment Process**
- 1st Interview with our recruitment team. We want to get a better sense of your experience and culture fit. We will share salary ranges and feel free to ask us those questions they tell you not to ask in the first interview. We know they matter. Let’s make sure there is a potential fit off the bat before we take up any more of each other’s time.

Koinly is an equal opportunities employer, we do not discriminate on the basis of race, religion, colour, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.