Director, Content Strategy and Marketing Communications

Join a diverse and talented team
For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.
We’re a proudly local company with more than 4,600 employees and more than 287 stores across Canada and in 19 countries around the globe (100 stores).
Exclusive job perks
- 50% discount on all products;
- Flexible hours;
- Opportunities for advancement within the company;
- Being part of a family-owned business committed to the community;
- Performance bonuses (in-store sales or management position);
- Recognition program for years of service;
- Innovation program to encourage idea sharing;
- Referral bonus ;
- Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends).

**For full-time employees**:

- Group insurance plan;
- Three (3) to five (5) paid personal days (depending on the position);
- Minimum of 2% employer contribution to your RRSP.

The Purpose of the Role
Under the supervision of the Vice President, Marketing and Digital Strategy, the incumbent will be responsible for planning, developing, and ensuring the execution of content and communication strategies that highlight our brands to our clientele and within the company. Additionally, they must act as a positive leader, fostering strong synergy among marketing activities within the team, related marketing units, and other departments. They will manage and guide the marketing team, whose tasks include, but are not limited to, developing production and content calendars, creating engaging content, planning events and national campaigns, managing public relations and corporate communications, and contributing to the development of our employer brand.
Key Responsibilites
- Maintain the image and reputation of the La Vie en Rose brand and the Roses Hope Foundation by developing and implementing content and communication strategies across all marketing channels.
- Plan, execute, and monitor the marketing content strategy in collaboration with the teams, ensuring that production timelines are respected.
- Optimize internal processes and interdepartmental communication to improve operational efficiency.
- Ensure proper management of the content and public relations budgets.
- Collaborate with various stakeholders to plan product promotion strategies both online and in-store, ensuring message and image consistency with design, buying, and sales teams.
- Collaborate with SEO teams to develop content strategies that will optimize the performance of our digital channels.
- Work closely with the buying team to determine which products to highlight and photograph based on sales strategies, while collaborating with the creative team to ensure content creation aligns with brand standards.
- Provide relevant and comprehensive product information to drive online conversions, optimize the shopping experience for La Vie en Rose, and keep all related documentation (product descriptions, collections) up to date.
- Manage and guide content for public relations and media relations, track media coverage, and monitor industry trends, while handling donation requests, sponsorships, product and content solicitations, and media interview requests.
- Develop internal communication strategies in partnership with HR to reinforce company culture and support employer brand initiatives.
- Analyze store performance and, with the team, propose initiatives to boost sales and raise brand awareness.
- Organize and coordinate corporate events and support stores in planning local events to drive traffic.
- Recruit, train, motivate, manage, and evaluate team members, providing regular follow-up and delegating projects effectively.

**Profile**:

- Expertise in Marketing and Communication: You have a strong command of best practices in marketing and communication and a strategic vision for developing effective campaigns.
- Product Knowledge: You possess a thorough understanding of product development and the purchasing process, enabling you to design marketing strategies aligned with market needs.
- Writing Skills: You have a genuine interest in writing and content creation, whether for marketing, public relations, or internal communications.
- Creative Mindset: Your passion for fashion and creativity enables you to propose innovative ideas and think outside the box.
- Collaborative Spirit: You know how to share and exchange ideas smoothly with colleagues and partners in a dynamic, ever-changing environment.

**Requirements**:

- A bachelor’s degree with a focus in marketing or equivalent.
- At least 10 years of experience in marketing in the retail sector, with a minimum of 7 years in team management.
- Strong leadership, communication, and persuasion skills.
- Fully bilingual (French/English), both spoken and written (th