Director - Market Strategy and Commercialization

**A WORD ABOUT US**
We come from many different places, but what unites us is our passion. At Moment Factory, each new project is a blank page awaiting the creativity and talent of our whole team, no matter the individual responsibilities, roles, or fields. Our desire to innovate, to take risks, and to learn from our mistakes and from each other is what allows us to create collective projects that go above and beyond. Today, thanks to a team of 450 creative minds, we have been able to create immersive multimedia environments for artists, museums, airports, brands, theme parks and events, as well as our signature shows. No matter the canvas - be it film, lighting, multimedia architecture, sound design, special effects, or interactive projects - the thirst for experimentation and innovation is at the core of our DNA.

**MISSION**
As the Director of Market Strategy and Commercialization, your role is to support the strategic development and deployment of all Originals products in order to prepare and position Moment Factory for future growth. You will work to maximize the contribution of both current and future Originals products to Moment Factory’s strategic plan, as well as to its revenue and profit generation.

To do so, you will:

- Lead strategic thinking around market and product development, in close collaboration with the entire team.
- Develop and deploy the commercialization strategy for the division.
- Manage and optimize relationships with commercialization partners.

**YOUR TEAM**
Joining the Originals team means exploring new forms of multimedia experiences in unique locations and contributing to the creation of innovative entertainment models that are deployed around the world. You’ll collaborate on the development of various immersive experiences, such as the magical _Lumina_ night walks, the _Aura_ series, and much more Your team transforms sites into one-of-a-kind, long-lasting experiences that operate for several years—ultimately impacting the lives of their visitors. Together, you’ll create iconic destinations that not only attract audiences and enhance site experiences, but also generate media attention and economic benefits.

**FUNCTIONS AND RESPONSIBILITIES**

**1) **Market and Product Development**
- Contribute to the development and execution of the division’s 3 to 5 year strategic plan.
- Build and refine strategic market analysis tools (internally and with partners), and provide recommendations based on these analyses to optimize market development, product rollout, and product evolution.
- Participate in upstream opportunity analyses across business lines to assess and prioritize business opportunities.

2) **Commercialization Strategy**- Build Moment Factory’s medium/long-term B2C strategy and ensure it evolves in alignment with the organization’s strategic plan.
- Develop, implement, and execute the division’s 3 to 5 year strategic marketing plan.
- Oversee all B2C activities within the division.
- Lead and support teams with strong leadership, guidance, and resources to achieve set objectives.
- Oversee all operations related to the role, including the division’s marketing budgets.
- Identify and negotiate strategic partnerships (vendors, clients, brands) in alignment with the mandate.
- Deploy digital strategies related to assets and campaigns.
- Manage the branding of various assets and oversee the execution of strategies across business lines to ensure overall consistency.
- Create and execute the overarching strategy for ancillary revenue streams (merchandising, sponsorships, etc.).
- Stay informed on competitors and trends, and develop strategies to stand out in a competitive environment.
- Create cross-marketing opportunities between business lines and encourage sharing of best practices.
- Manage public relations efforts when required.

3) **Commercialization Partner Management**- Build strong relationships with various partners, support them, and provide guidance in the execution of strategies.
- In collaboration with commercial partners, define and/or approve go-to-market strategies for target markets (marketing, communications, PR, ticketing, sponsorships, ancillary revenues).
- Monitor performance and optimize partner contributions in terms of marketing strategies, revenue generation, and data collection.
- Contribute to the development of the division’s network of promoters and operators.

**YOUR JOURNEY INCLUDES**- Over 15years of experience in a senior role in marketing, business development, or management within a creative environment—preferably in entertainment, multimedia, or another sector that blends creative content and technology.
- Deep knowledge of B2B and B2C marketing strategies, organizational efficiency, and project management.
- Strong negotiation skills and advanced marketing expertise.
- Solid understanding of business, legal, and financial principles (including budgeting and forecasting).
- Demonstrated entrepreneurial spirit and positive leadershi