Marketing Manager

**Join our Team**: Join our dynamic team at MINI TIPI, a rapidly growing, women-owned lifestyle brand based in Gatineau, Québec. We are committed to celebrating Indigenous arts and cultures while fostering a diverse and inclusive work environment. As pioneers in authentic Indigenous-designed têxtiles, with the purpose of addressing the lack of authentic Indigenous fabrics, MINI TIPIproducts are designed, cut and sewn in Quebec, Canada. Our mission goes beyond business - we actively engage in community involvement and support local manufacturing, making us leaders in artistic collaborations and social impact. **Job overview**: **Why Join Us**: At MINI TIPI, you'll have the opportunity to make a meaningful impact while working alongside passionate and talented individuals.We recognize the importance of work-life balance and the well-being of our team members. That’s why we embrace the "right to disconnect" principle, ensuring that you have the space and time to recharge outside of work hours. Enjoy **Fridays ending at 2pm** to kick off your weekends early. Indulge in our products with a generous **50% discount**, allowing you to experience the beauty and craftsmanship of Indigenous-designed têxtiles firsthand. Plan for your future with our Voluntary Retirement Savings Plan **(VRSP)**, ensuring financial security for your retirement years. Plus, take care of yourself and your loved ones with comprehensive **health insurance** coverage, because we believe that a healthy team is a happy team. Join us for a fulfilling career with a balanced lifestyle. **Responsibilities**: DATA ANALYSIS - Participate in the creation and maintenance of various key performance indicators (KPIs) for the Marketing department. - Measure social media performance, analyze data and identify trends for continuous improvement of our digital marketing initiatives. - Utilize web analytics tools like Google Analytics to track website traffic, user behavior, and conversion metrics. - Interpret data to extract actionable insights and inform strategic decision-making. - Develop customer segmentations - generate insights into customer behavior to foster a better understanding of purchase drivers and customer personas. - Identify consumer behavior and make recommendations for future initiatives. - Analyze online store performance and monitor the customer buying journey to identify friction points and areas for improvement/optimization. MANAGEMENT - Develop and manage paid advertising campaigns on social networks, including budget allocation, targeting and performance tracking, to maximize ROI and drive lead generation. - Keep the marketing budget on track, track ROI, and optimize campaigns for maximum effectiveness and efficiency. - Ensure that content created by the marketing team communicates MINI TIPI's brand and mission in a compelling way to our target audience. - Continue to improve processes to increase quality and efficiency. - Lead and mentor a talented marketing team, fostering a culture of collaboration, innovation, and excellence. STRATEGY - Develop digital marketing strategies to increase brand visibility and drive traffic to our online store. - Develop and execute innovative social media and digital marketing strategies that enhance our brand, build engagement and drive business growth. - Implement strategic marketing plans to achieve company objectives and revenue targets. PLANNING - Set clear goals, establish timelines, and coordinate resources to ensure successful campaign execution. - Participate in the development of the annual marketing calendar and initiatives. - Plan campaigns to launch new collections. - Plan photoshoots. - Prepare reports to facilitate decision-making with the Head of Marketing. OTHER - Cultivate partnerships and sponsorships to enhance brand visibility and reach new audiences. - Monitor industry trends and emerging technologies, identifying opportunities for innovation and growth. - The above is not an exhaustive list of duties associated with this role. You will be expected to perform different tasks as necessities by your changing role and the overall business objectives of the organizations **Qualifications**: MANDATORY - Degree in marketing, communications or related field - 5+ years of experience in marketing, with a proven track record of success in strategy development and team leadership. - Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions. - Bilingual proficiency in English and French, with excellent written and verbal communication skills in both languages. PREFERRED - Experience working in a fast-paced, entrepreneurial environment. - Passion for promoting diversity, equity, and inclusion, with an appreciation for Indigenous arts and cultures, and a commitment to fostering an inclusive environment that celebrates cultural diversity and ensures equal opportunities for all. - Experience in influencer marketing, with