Digital Marketing Specialist

3 days ago

Concord, Canada Magical Credit Full time

**About the Role**

We are seeking a highly skilled **Digital Marketing Specialist** to oversee and execute key aspects of our digital marketing strategy. This role requires expertise in SEO, Google PPC, content creation, website building, and graphic design to drive brand awareness, traffic, and conversions. If you’re a strategic thinker with a creative edge, analytical mindset, and passion for digital marketing, we want to hear from you

**Key Responsibilities1. Search Engine Optimization (SEO)**:

- Conduct keyword research to identify opportunities for organic growth.
- Optimize website content, meta tags, and structures for search engines.
- Monitor and improve website rankings, traffic, and domain authority.
- Stay updated with SEO trends and algorithm changes.

**2. Google PPC Campaigns**:

- Plan, create, and manage Google Ads campaigns.
- Conduct A/B testing to optimize ad performance.
- Track and analyze campaign performance metrics (CTR, CPC, ROI, etc.).
- Manage ad budgets to maximize ROI.

**3. Blog and Content Creation**:

- Develop a content calendar and write engaging, SEO-friendly blog posts.
- Research industry topics and trends to create high-value content.
- Collaborate with the team to align content with overall marketing goals.
- Proofread and edit content to ensure quality and accuracy.

**4. Website Building and Management**:

- Design, develop, and maintain websites using platforms like WordPress, Wix, or Shopify.
- Ensure websites are responsive, user-friendly, and optimized for conversions.
- Troubleshoot website issues and implement improvements as needed.
- Collaborate with developers for complex tasks when required.

**5. Graphic Design**:

- Create visually appealing graphics for social media, blogs, and ad campaigns.
- Design website elements, banners, and promotional materials.
- Ensure consistency in branding across all visual content.
- Work with tools like Adobe Creative Suite, Canva, or similar software.

Pay: $45,000.00-$50,000.00 per year

**Benefits**:

- Paid time off

Flexible language requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Secondary School (preferred)

Work Location: In person

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