Associate Brand Manager, Professional Color

2 days ago


Toronto, Canada Wella Company Full time

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Position Title**:Associate Brand Manager, Professional Color and Digital**

Location: Toronto, Canada

Reports to: Sr. Trade Marketing Manager

Direct Reports: N/A

Scope / Brands: Marketing

**ABOUT THE WELLA COMPANY**

Together, **WE** enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

**THE ROLE**

We are looking for somebody to assist the Senior Trade Marketing Manager in managing a dynamic portfolio of brands across the hair color category to achieve annual targets, grow awareness and build brand equity

**KEY RESPONSIBILITIES**
In this role you will be responsible for:

- Analyzing brand performance, gain customer insights and identify opportunities to grow the brands
- In collaboration with the Senior Trade Marketing Manager, creating and managing brand plans, ensuring all aspects of the marketing mix align with the business and brand goals
- Working with vendors to source supporting materials for promotions and programs
- Developing activations/programs to increase sales, brand loyalty and improve market share
- Develop high quality and effective marketing materials that align correctly with overall brand strategy
- Manage brand budgets and exercise accountability to drive savings where possible to leverage reinvestment into the brand
- Single Point of Contact for Digital programs including:

- Creating Canadian content to be featured on NA FB And IG pages
- Establishing and managing pro influencers and liaising with our PR agency to create specific influencer programs, contests etc.
- Managing our paid media campaigns across all brands
- Collaborating with digital agency and track results
- Leveraging digital platforms to enhance brand awareness

**QUALIFICATIONS**

Essential:

- 3-5 years working in a marketing/brand management environment, professional hair/salon industry experience ideal
- Ability to develop brand and marketing strategies and effectively communicate recommendations to senior management
- Strong project management skills from idea through to execution
- Strong analytical skills and data-driven thinking
- Creative, with the ability to think outside of the box
- Expertise in digital and social media platforms
- Proven success in developing social media campaigns
- Great passion for beauty

**EEO OPPORTUNITIES**

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.

We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.


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