Associate Brand Manager

Job Title: Associate Brand Manager Reports To: Director of MarketingLocation: Toronto, Canada We are a family‑owned multinational that makes a difference for families every day by producing and distributing a diverse offering of more than 60 quality brands. Our brands are loved across generations. We meet the needs of people around the world and help them enjoy more beautiful, delicious everyday moments. We are committed to balancing economic, environmental, and social responsibility, minimizing our environmental impact, and generating sustainable value. Entrepreneurship is in our DNA; we empower people to seize opportunities and imagine big. With 75 years of history, we value long‑term relationships based on strong values and a respectful business model that considers human and social needs. We foster an entrepreneurial, inclusive, and safe work environment where employees feel valued, respected, and able to flourish. Our North America Region plays a critical role in our Group’s growth ambition. We are passionate about disrupting and leading category growth and are looking for leaders who share that passion and entrepreneurial spirit. We are building a multi‑brand, multi‑category business. Today, our Wild Planet brand is the #1 premium shelf seafood brand in the US, and Rio Mare is the #2 tuna brand in Canada, and both are recognized for category growth leadership. Job Summary We are seeking a motivated and collaborative Associate Brand Manager to join our Toronto‑based team on a 16‑month contract. This role will support the management and growth of our Canadian portfolio, including Rio Mare, through day‑to‑day brand execution, insights, and cross‑functional collaboration. Reporting to the Director of Marketing, the Associate Brand Manager will play a key role in supporting day‑to‑day brand activities, execution of marketing programs, and collaboration with cross‑functional and external partners. This is a hands‑on role ideal for someone early in their brand management career who is eager to gain broad experience in consumer‑packaged goods. Key Responsibilities Lead end‑to‑end coordination of integrated marketing initiatives, including creative development, in‑store merchandising, trade shows, consumer sampling programs, sponsorships, and experiential activations to drive brand awareness and engagement. Collaborate with agency partners and global stakeholders to plan, develop, and execute advertising campaigns, digital content, and social media strategies that align with brand positioning and business objectives. Oversee daily social media community management in collaboration with agency partners, including content calendar execution, comment moderation, consumer inquiries, and real‑time engagement to build brand loyalty and advocacy. Partner with internal teams and global and local stakeholders to ensure seamless execution of new product launches and strategic initiatives. Analyze Nielsen syndicated data, point‑of‑sale (POS) reports, and internal performance metrics to monitor brand health, identify trends, and generate actionable insights that inform strategic business decisions. Manage ad‑hoc requests including traceability reporting, competitive analysis, and budget tracking. Qualifications 2+ years of relevant work experience in consumer‑packaged goods (marketing, brand management, or related role). Post‑secondary degree in Marketing, Business, or a related field. French proficiency is an asset. Strong organizational, project management, and communication skills. Ability to analyze data and draw actionable insights. Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with Nielsen/IRI data is an asset. Collaborative and proactive mindset with a willingness to learn. Why Join Us Gain hands‑on experience in brand management within a global company. Work on a diverse range of marketing and brand projects with international exposure. Opportunity for long‑term growth. Competitive compensation and benefits package. Diversity & Inclusion We are an equal opportunity employer and are committed to providing a diverse and inclusive workplace. We welcome applications from all qualified individuals, including women, visible minorities, Indigenous peoples, persons with disabilities, and members of underrepresented communities. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process. #J-18808-Ljbffr