SEO Specialist

2 weeks ago


Etobicoke, Canada Hospital Bed Rental Inc Full time

**Overview**

**Duties**
- Conduct comprehensive keyword research to identify opportunities for content optimization and development.
- Optimize website content, including metadata, headings, and images, to improve search engine rankings.
- Monitor and analyze website performance using tools such as Google Analytics, Adobe Analytics, and Google Search Console.
- Implement on-page and off-page SEO strategies to enhance organic search visibility.
- Collaborate with content creators to ensure SEO best practices are integrated into all digital marketing efforts.
- Manage technical SEO aspects, including site architecture, URL structure, and mobile optimization.
- Utilize Google Tag Manager for tracking and measuring the effectiveness of campaigns.
- Stay updated on industry trends, algorithm changes, and emerging SEO tools to continuously improve strategies.
- Support e-commerce initiatives by optimizing product pages for search engines.

**Skills**
- Proficiency in HTML and CSS for effective website optimization.
- Familiarity with JavaScript to enhance user experience on web pages.
- Experience with WordPress as a content management system for implementing SEO strategies.
- Strong analytical skills with the ability to interpret data from Google Analytics and Adobe Analytics.
- Knowledge of digital marketing principles and practices related to SEO and e-commerce.
- Ability to conduct thorough keyword research and competitive analysis.
- Understanding of metadata best practices for improved search engine indexing.
- Excellent communication skills for collaborating across teams and presenting findings effectively. Join us in driving our digital presence forward through innovative SEO strategies
- **Must have Google Digital Marketing & E-commerce Professional Certificate**:

- **Must have semrush seo certification**

Pay: $20.00 per hour

Expected hours: 40 per week

Application question(s):

- Must have SEMrush seo certification

**Education**:

- Secondary School (preferred)

Work Location: In person


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