Brand Manager

Glad to meet you. We are Taste of Nature Foods Inc. (TONFI), working hard to bring healthy snacks to the masses. Proudly Canadian, our company has blossomed over the last 30 years developing healthy snacks for our primary brand, Taste of Nature Organic, sold in over thirty countries around the globe, as well as our significant private label and contract manufacturing businesses.

We are growing across all segments and were recently recognized by The Globe and Mail as one of Canada’s Top Growing Companies in both 2024 and 2025 - this is an exciting time for our company We have also been certified as a Great Place To Work® two years in a row, and recently achieved our B Corp® certification.

Reporting to the Marketing Director, you'll drive brand strategy, lead new product development, and spearhead integrated marketing programs across all channels. Your analytical skills will uncover market trends and business opportunities, propelling TONFI to new heights in the healthy snacks sector. This position is unique in that it will not only support the branded Taste of Nature business, but also TONFI’s other marketing activities.

**The role**:

- Develop and execute comprehensive brand and marketing strategies
- Ensure brand consistency across all communication channels
- Manage packaging updates to optimize consumer communication while ensuring regulatory compliance
- Analyze market trends, competitor activity, and consumer data to identify growth opportunities by translating insights into clear actions that drive brand performance
- Build and manage the innovation pipeline based on consumer insights and market opportunities
- Lead new product development from concept to launch
- Oversee forecasting and inventory management across all e-Comm channels
- Manage e-commerce and social media agencies to drive KPIs across digital platforms (i.e. A+ content, SEO, paid advertising, promotions, analytics etc.)
- Develop marketing collateral for trade shows, displays, and sales presentations
- Collaborate with cross-functional teams including Sales, R&D, Supply Chain, Finance, Operations and QA
- Other ad hoc duties as assigned

**The Perfect Fit**:
Smaller companies thrill you, because you know your work makes an impact. You’re a self-starter with independence and plenty of energy. You have an innovative and entrepreneurial spirit. You love being part of a team and seeing it achieve greater heights because of your input and guidance. You thrive on reaching goals, through execution, organization and time management. You are passionate about the food we eat, and you desperately want to play a role in the next wave of products that will make our snacking better.

**You offer**:

- University degree in Marketing, Business, or related field
- Minimum 3 years of marketing experience, preferably in Food & Beverage or FMCG industries, with at least 1 year in a Brand Manager role
- Proven ability to extract and present data meaningfully
- Strong understanding of integrated marketing and brand strategies
- Demonstrated ability to take ownership of projects and lead initiatives that drive business growth
- Proactive, strategic thinker who turns insight into action to drive business growth
- Excellent prioritization and multitasking abilities
- Strong written and verbal communication skills
- Enthusiastic team player with a collaborative spirit

Pay: $80,000.00-$100,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off

Application question(s):

- Do you have university degree in Marketing, Business, or related field?
- How many years of marketing experience do you have in the Food & Beverage or FMCG industries?
- How many years of experience do you have as a brand manager?

Work Location: In person