Sales Manager

**About us**:
We are the leading manufacturer of **plant-based soaps, detergents and personal care products,** supplying both **branded and private label (PL) products** to major retailers across North America. Our mission is to provide sustainable, effective and environmentally friendly home and personal care solutions.

**Position Summary**:
The **Sales Manager** will be responsible for developing and executing the company’s sales strategy across major retail, e-commerce, and distribution accounts in **Canada and the USA**. This role requires an experience sales leader with a proven track record in **CPG/FMCG sales**, ideally in **personal care, household, or natural product categories**. The Manager will manage and expand both **private label and branded sales,** drive profitability, and build long-term partnerships with key retail customers.

**Key Responsibilities**:

- Develop and execute sales strategies to achieve **revenue growth and margin targets** in the USA and Canada
- Manage, expand and nurture relationships with **major retail accounts, distributors and e-commerce platforms**:

- Lead sales efforts for **private label contracts** with top-tier retailers, ensuring strong partnerships and repeat business
- Grow **branded product sales** by developing retail distribution, promotional programs and category strategies
- Negotiate pricing, trade terms, promotional funding and contracts with key customers
- Collaborate with **Marketing, R&D and Operations** team to align product development and supply chain capabilities with customer requirements
- Monitor market trends, competitor activities and category insights to inform strategic decisions
- Prepare accurate sales forecast, reports and business reviews for accounts and executive leadership
- Create and track KPI’s to identify gaps, track performance and create plans to overcome obstacles
- Represent the company at trade shows, industry events and customer meetings across North America

**Qualifications**:

- 10+ years of progressive sales experience in CPG/FMCG sector, preferably in personal care, beauty, natural products or household goods
- Proven success in managing major retail accounts across the North American region (Grocery, Mass, Club and e-tailors etc.)
- Strong experience in **Private Label product development and contract negotiations and branded product sales growth**:

- Demonstrated ability to deliver sales targets and profitability goals in competitive markets
- Strong leadership, team management and broker/distributor management experience
- Excellent negotiation, communication and relationship-building skills
- Ability to analyze data, market trends and financial metrics to make strategic decisions
- Willingness to travel frequently within Canada and the USA
- Bachelor’s degree in Business, Marketing or related field

**What we offer**
- Competitive base salary + **performance-based bonus**:

- Comprehensive benefits package
- Opportunity to work with an **innovative, growing and sustainability-driven company**:

- A leadership role with direct impact on shaping the company’s sales growth strategy across the North American region

**Employment Type**: Permanent

**Location**: Mission, B.C.

**Reports to**: Senior Director of Sales

**Salary Range**: up to $175,000 per annum + Bonus

**Job Type**: In-Office (5 days a Week)

**Outdoors / Travelling**: Frequent travel to USA and across Canada

** V.I.P. Soap Products Ltd is an Equal Opportunity Employer.**

**Job Types**: Full-time, Permanent

Pay: $100,000.00-$175,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Profit sharing
- RRSP match
- Vision care

Application question(s):

- Do you currently require sponsorship to work in the USA?

**Education**:

- Bachelor's Degree (required)

**Experience**:

- CPG Sales: 10 years (required)

Willingness to travel:

- 75% (required)

Work Location: In person