Director of Marketing

2 weeks ago

Edmonton, Canada Nektar Inc. Full time

**Key Responsibilities**:
Develop, manage, and optimize marketing campaigns across multiple channels, including:

- Search (Paid & Organic) - Oversee SEO and Adwords campaigns/strategies to drive lead generation.
- Content & Social Media Marketing - Create content schedules and and distribute engaging content to build brand awareness and engagement.
- Public Relations - Manage relationships with trade publications and general media for positive brand coverage.
- Automated LinkedIn Campaigns - Implement and optimize outreach strategies on LinkedIn.
- Tradeshows & Conferences - Plan, execute, and measure the impact of trade shows and industry events.
- Other Growth Initiatives - Stay ahead of marketing trends and identify new opportunities for lead generation and brand positioning.

Join us as we elevate our brand presence and engage our audience through innovative marketing strategies

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
- 7+ years of marketing experience, with a proven track record in scaling a company from $5M to $25M ARR.
- Strong expertise in digital marketing strategies, including SEO, SEM, PPC, META Ads, and social media.
- Experience with trade shows, PR campaigns, and automated outreach strategies.
- Ability to create compelling marketing content, oversee design execution, and manage brand messaging.
- Proficiency in marketing analytics tools and dashboard reporting to track campaign performance and make data-driven decisions.
- Excellent project management skills with the ability to handle multiple campaigns simultaneously.
- Strong leadership, communication, and collaboration skills.

**Why Join Us?**
At Nektar, we foster a culture of innovation, collaboration, and excellence. As our Marketing Director, you’ll have the opportunity to make a tangible impact, help grow and scale a brand, and work with a talented and dynamic team.

**How to Apply**:
If you are a **results-driven marketing professional** passionate about scaling high-growth companies, we want to hear from you Please submit your resume and a cover letter outlining your relevant experience and accomplishments

**Job Types**: Full-time, Permanent

Pay: $80,000.00-$100,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- On-site gym
- On-site parking
- RRSP match
- Vision care

Application question(s):

- What is your salary expectation/range for this position?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 7 years (preferred)

**Location**:

- Edmonton, AB (required)

Work Location: In person

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