Mass Marketing Intern

Make-A-Wish Canada Internship Program
Your internship can change lives
Our paid summer internship program is crafted to provide students from all backgrounds with an impactful non-profit work experience, fostering a deep understanding of the sector. Our program is dedicated to equipping students with hands-on experience and sector knowledge needed for their future careers while making meaningful contributions to our organization. Interns at Make-A-Wish® Canada have the opportunity to work in their preferred areas of interest, on significant projects alongside industry leaders.
WHAT’S IN IT FOR YOU?
- Meaningful opportunities to make a difference in the lives of children with critical illnesses within your community and across Canada
- Hands-on project experience in real-time and a deep understanding of the non-profit sector
- An inclusive & collaborative team environment where you feel valued and inspired

WHERE YOU COME IN
We are looking for a Mass Marketing Intern to join our Brand & Integrated Marketing team at Make-A-Wish® Canada. Working with the Mass Marketing & Digital team and reporting to the Manager of Annual Giving, this internship provides an opportunity to work closely with a team of professionals in the nonprofit sector, gaining hands-on experience in mass & direct mail fundraising and marketing.
WHAT YOU WILL DO
Donor Stewardship & Story
- Provide recommendations for refreshing or enhancing stories to better align with donor interests and motivations.
- Work with our Communications team to identify new stories/content to leverage for donor stewardship, including newsletters and key moments (Father’s Day, Back to School, etc.)
- Help design and build the Summer Supporter Survey in SurveyMonkey, ensuring the questions are clear, engaging, and easy to answer.
- Collaborate with the team to refine the survey questions, ensuring they align with our organization’s tone and goals.
- Test the survey on both desktop and mobile devices to confirm functionality and clarity.
- Monitor survey responses, flag any issues, and provide insights to help improve donor engagement.

Direct Mail Fundraising
- Complete an audit of the integrated direct mail landscape.
- Research trends and best practices in the direct mail industry, focusing on innovations and strategies used in both nonprofit organizations.
- Analyze how organizations are adapting to current challenges, such as postal delays, increased costs, and competition from digital channels.
- Compile examples of successful direct mail campaigns.
- Identify opportunities for our organization to enhance our direct mail program, including potential areas for cost savings or increased impact.
- Present findings to the team, offering actionable recommendations to improve our direct mail strategy and align with industry standards.

WHAT YOU BRING
- Education in communications, marketing, public relations, or a related field (or working towards).
- Current student or a recent graduate.
- Some related experience is preferred.
- Must be between 18 and 30 years of age (requirement of Canada Summer Jobs funding).
- Must be a Canadian citizen, permanent resident, or refugee to whom refugee protection has been conferred under the Immigration and Refugee Protection Act (requirement of Canada Summer Jobs funding).
- Excellent writing, editing, and proofreading skills.
- Strong interest in nonprofit communications and brand management.
- Innovative, creative, resourceful self-starter; you enjoy challenging yourself.
- A clear Criminal Background Check will be required.

YOUR WORK ENVIRONMENT
- Hybrid work environment, requiring working in the office 2 days per week and working from a home office 3 days per week.

Physical/Mental Effort
- Work with multiple demands and changing/overlapping priorities.

Our Commitment to IDEA
Recruitment process
We would like to thank all applicants for their interest in working with us
ABOUT MAKE-A-WISH® CANADA
Since 1983, Make-A-Wish Canada has granted over 39,500 wishes across the country, over 1,000 last year alone. As an independently operating affiliate of Make-A-Wish International, Make-A-Wish Canada is part of the network of the world’s leading children’s wish-granting organization. We serve children in every community in Canada, and in more than 50 countries worldwide.
JOIN OUR ONLINE COMMUNITY
For more information on how you can support Make-A-Wish® Canada or get involved please visit our website at makeawish.ca.