General Sales Manager, Bc Region

Spicers Canada ULC (“Spicers”) is a leading distributor of printing papers, specialty products, graphic solutions, sign & display media and packaging supplies headquartered in Vaughan, Ontario. It operates from 15 distribution centres strategically located across Canada.

We are currently looking for a **General Sales Manager** located in **Vancouver, BC** reporting to the Vice-President Commercial Print.

The General Sales Manager is responsible for providing sales management leadership and direction to branch/division management, employees, customers, and suppliers. Responsibilities include operating as a profit centre in accordance with corporate policies, specifically focused on profit and return-on-investment objectives. In addition, the position provides direction in sales strategies, distribution operations and service activities. The General Sales Manager is responsible for branch/division employee relations to ensure harmonious, trained and service-oriented employees focused on branch/division goals and objectives.

**Key responsibilities**:
Under the supervision of the Vice-President Commercial Print, the duties and responsibilities of the General Sales Manager include, but are not limited to, the following:

- Manage and lead the division in BC as a profit center, overseeing the preparation of accurate sales forecasts and the annual operating budget
- Provide leadership, coaching and assistance to Account Managers by establishing performance goals, monitoring results, and implementing continuous improvement strategies
- Identify and capitalize on new market opportunities by conducting comprehensive market and competitor analyses, adapting sales strategies accordingly
- Monitor division performance continuously and implement timely corrective actions to achieve sales and profitability targets
- Collaborate closely with Category Directors to develop tailored sales strategies for individual market segments, ensuring sustained growth across geographic territories
- Track and analyze growth trends across all market segments to inform strategic decision-making
- Design, negotiate, and implement local product incentive programs in partnership with vendor representatives, providing financial support as needed
- Review, approve, and process department managers’ staffing recommendations, ensuring alignment with company policies and operational needs
- Partner with department managers on recruitment, selection, and training initiatives to build a skilled and motivated sales team
- Represent the company in sales and customer relations activities for major accounts, maintaining a senior management presence and staying attuned to market conditions and trends
- Approve inventory decisions related to product additions, deletions, and stocking levels within the strategic vendor commitment program; coordinate with other divisions to optimize inventory asset management
- Collaborate closely with operations to streamline and optimize internal processes, driving measurable improvements in sales performance and growth
- Maintain strong communication and collaboration with Division Managers and Vice-Presidents to facilitate the exchange of market, product, and competitor intelligence, fostering an environment of open idea sharing
- Provide comprehensive reports on division activities, including:

- Financial results covering sales, gross profit, expenses, operating profit, and working capital
- Projections related to revenue, expenses, profit, and working capital
- Updates on market conditions, competitive activities, and emerging opportunities
- Actively engage in industry associations and committees to represent the company and stay informed of industry developments
- Uphold and promote fairness and integrity in all interactions with employees, suppliers, and customers
- Consistently embody and champion Spicers’ core guiding principles and leadership pledge
- Perform additional duties as assigned to support divisional and company objectives

**Minimum Requirements**:

- Completion of a post-secondary degree in a business-related field
- Strong knowledge of paper manufacturing and distribution, printing processes, customer buying behaviors, and market dynamics.
- Knowledge and understanding of graphic products, sign and display or industrial packaging supplies is a strong asset
- Minimum 5 years’ experience in a sales management capacity
- Experience and education in financial management, distribution, asset management, sales, and marketing
- Strong communication skills (both oral and written)
- Excellent presentation skills
- Proficient in using MS Office
- Excellent leadership skills
- Strong decision making and implementation abilities
- Excellent customer service skills
- Strong organization and time-management skills
- Excellent teamwork and team building skills
- Strong analytic and problem-solving skills
- Self-directed and self-motivated; and
- Ability to manage multiple projects and priorities
- Highly detail