Social Media Creator

**Location**:In-person - Red Deer, AB

**Position Type**:Full-time, permanent

Cinch Communications Inc., a dynamic and growing advertising agency based in Red Deer, Alberta, is on the hunt for a creative and detail-oriented **Social Media Content & Ads Specialist** to join our talented team. We’re passionate about helping our clients build strong brands through engaging and effective communication—and we’re looking for someone who shares this enthusiasm.

**About the Role**

As a **Social Media Content & Ads Specialist**, you’ll be the wizard behind the screen, conjuring up creative content that makes our clients shine online. From designing eye-catching graphics to crafting posts that people just have to like and share, you’ll keep audiences hooked and coming back for more. If you’re a trend-spotting, scroll-stopping superstar who knows how to make a brand stand out in a crowded feed, we want to hear from you. Let’s create magic together.

**What You’ll Be Doing**

Content Creation and Strategy
- **Developing Content Plans**: Plan and create content calendars aligned with client goals and promotions.
- **Content Writing**: Craft engaging and brand-aligned copy for posts, captions, and stories.
- **Graphic and Video Design**: Create visual content using Canva, Adobe Creative Suite, or similar tools.

Platform Management
- **Publishing Content**: Schedule and post on platforms like Instagram, Facebook, LinkedIn, TikTok, and more.
- **Community Engagement**: Monitor and respond to comments, DMs, and mentions to build brand loyalty.
- **Trend Monitoring**: Stay ahead of trends, tools, and features to keep clients relevant and fresh.

Analytics and Reporting
- **Performance Tracking**: Measure reach, engagement, click-through rates, and more.
- **Adjusting Strategies**: Use data-driven insights to refine content and optimize results.
- **Reporting**: Compile performance reports for clients and internal reviews.

Meta Advertising
- **Ad Campaign Strategy & Management**: Plan, create, and manage paid social campaigns using Meta Ads Manager across Facebook and Instagram.
- **Audience Targeting**: Build custom audiences, retargeting groups, and lookalikes to maximize ROI.
- **Creative Testing & Optimization**: Develop ad creative and test variations to improve performance.
- **Budget Management**: Monitor spend, track conversions, and ensure campaigns stay on budget while achieving performance goals.
- **Reporting & Insights**: Provide clients with monthly ad reports and actionable insights.

Collaboration
- **Team Coordination**: Work closely with marketing, web, and design teams to align social media with broader campaigns.
- **Client Communication**: Collaborate with clients to capture their vision, adapt strategies, and deliver outstanding results.

**Nice-to-Have Skills**

If you bring extras like SEO knowledge, basic website editing, or experience with Google Ads, you may be eligible for extended or expanded opportunities within our team. We love multi-talented collaborators and encourage you to grow with us.

**We Work as a Team**

At Cinch Communications, collaboration is core to our culture. You’ll work alongside other creatives in a shared, open environment or remotely with strong communication. You must be confident managing multiple projects, balancing client needs, and delivering consistent, high-quality content. Professionalism, time management, and a strong creative instinct are key. Experience with tools like Canva, Hootsuite, Meta Ads Manager, and basic analytics platforms is required.

**Ready to join a team where creativity and strategy go hand in hand?**

**How to Apply**:
If you’re excited about the opportunity to bring your creative talents to Cinch Communications Inc., we want to hear from you Please submit your resume **and a cover letter** detailing why you’re the perfect fit for this role to

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care
- Wellness program

Schedule:

- Monday to Friday

Application question(s):

- Did you include a cover letter?

**Location**:

- Red Deer, AB T4N 6C9 (required)

Work Location: In person