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Digital Marketing Instructor/specialist

2 weeks ago

Burnaby, Canada Create Career College Full time

Create Career College is committed to the future and success of its students offering the highest standard of instruction and guidance. Our instructors and staff are the among the most experienced and most qualified in their respective fields. We offer a student-centered hands-on approach to learning under the guidance of dedicated educational professionals.

**We are looking for an experienced Digital Marketing Instructor/Specialist to join our team**

**Responsibilities**:

- Delivering lectures that meet module and program objectives as set out in the curriculum
- Evaluating student performance fairly and consistently
- Contributing to the development of curriculum and instructional materials
- Supporting the administrative functions of the campus to enhance the student experience
- Participating in College and Program Activities
- Create effective and compelling content in College website on a daily basis to support the overall marketing plan
- Create and develop SEO-friendly content that aligns with keyword strategies
- Optimize website content, including metadata, headings, and on-page elements, for improved search engine visibility
- Use Search Engine Marketing to increase the visibility of a website in search engine results pages
- Collaborate with web developers to implement SEO and SEM recommendations and resolve technical issues

**Qualifications**
- Post-secondary education, including degree, diploma, or certificate in Digital Marketing or a related field
- Proven ability to generate creative ideas that attract attention on the web
- More than 2 years of experience in digital marketing, copywriting, content creation, or digital publishing, with a strong and varied portfolio.
- Strong understanding of Search Engine Marketing
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, and keyword research tools
- Proficiency with WordPress CMS is preferred
- Excellent analytical skills with the ability to interpret data and make data-driven recommendations
- Proven great writing skills with an analytical mindset.
- Detail-oriented mindset with the ability to manage multiple projects simultaneously
- Strong communication skills to effectively collaborate with cross-functional teams

**Job Types**: Part-time

**Job Type**: Part-time

Pay: $25.00-$35.00 per hour

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Burnaby, BC: reliably commute or plan to relocate before starting work (preferred)

**Experience**:

- Teaching: 1 year (preferred)
- Digital marketing: 2 years (preferred)

Work Location: In person