Community Outreach Coordinator

**WHO WE ARE**

The Muslim Legal Support Centre (MLSC) is an innovative new organization that aims to ensure Muslims have equitable access to legal services and fair treatment within the legal system. The MLSC works to increase access to justice for Muslims in Ontario by providing legal information and education, referrals and summary legal advice, and by addressing systemic injustice.

Discrimination against Muslims in Ontario is on the rise and the intersecting impacts of poverty, racialization, discrimination and Islamophobia make this diverse population distinctly vulnerable. The MLSC was created to cater to the day-to-day needs of low to middle income Muslims and increase their access to justice. Since its inception, the MLSC has served hundreds of Muslims through its legal education sessions, pop-up clinics and legal services.

The MLSC is responsive, community-based and collaborative. We embrace Muslim communities as a group of diverse people with many common interests. We focus our work on the legal needs of Ontarians who self-identify as Muslim or are perceived as Muslim.

**THE POSITION**

**OUTREACH COORDINATOR PRIMARY RESPONSIBILITIES**

**Social Media/Marketing Tasks (40%)**
- Ensure outreach projects align with the program and organizational marketing strategy
- Lead in the development and production of promotional materials including online marketing tools, PowerPoint presentations, brochures, handouts, flyers, media ads, information kits, reports and events aligned with MLSC’s and funders’ guidelines.
- Creates and manages marketing and social media campaigns and strategies, including content ideation, and implementation schedules
- Oversees campaign execution from conception through to completion
- Grows and expands the company's social media presence.
- Creates and distributes engaging written and graphic content in the form of e-newsletters, web pages and blog content, or social media messages.
- Evaluates the effectiveness of social media campaigns and communicates results.

**Outreach and Community Engagement Tasks (60%)**
- Engage local partners and assist in building community stakeholder partnerships
- Develops and manages internal/external corporate and local community events
- Meet regularly with stakeholders in the community to build partnerships and increase awareness regarding MLSC’s work and successes
- Plan and utilize effective networking, relationship-building, and outreach strategies

**ESSENTIAL QUALIFICATIONS**
- Undergraduate degree (or equivalent experience) in Communications, Marketing, New Media, Digital Media, Journalism, Public Relations or related field Certificate or diploma in public relations, marketing, digital marketing or analytics is an asset.
- Minimum 3 years of recent related experience in communications, social media, and design/marketing principles.
- Demonstrated ability to design print and digital material, as well as support the management of external relationships.
- Solid understanding of social media and the digital landscape (Twitter, Facebook, LinkedIn, YouTube, Instagram, etc.) and online user experience.
- Experience working with social advertising platforms such as Facebook Ads, Google Ads and Twitter Ads.
- Experience with non-profits in the areas of social justice, racial equity and diversity.
- Possess a passion for public advocacy, and demonstrate an understanding of the current challenges of racism and the opportunities for anti-racism work.
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment

**Job Type**: Part-time
Part-time hours: 20 per week

**Salary**: $20.00 per hour

Schedule:

- 4 hour shift

Ability to commute/relocate:

- Greater Toronto Area, ON: reliably commute or plan to relocate before starting work (required)