Digital Main Street Coordinator

**Job Posting - Digital Main Street Coordinator**

The Ontario Digital Main Street Initiative expands the previously existing Digital Main Street program developed in partnership by the City of Toronto and the Toronto Association of Business Improvement Areas (TABIA). Thanks to a renewed investment in the Ontario Digital Main Street program from both the federal and provincial governments, even more of the province’s main street small businesses will be able to take full advantage of digital technologies and e-commerce platforms to increase their revenues and create jobs.

The four main components of the Ontario Digital Main Street program include:
**Access to Support**: Ongoing support including access to basic digital services, a list of vendors that can identify technologies and tools businesses need to be digitally ready, and other resources such as assessments, articles, best practices, etc.

**Digital Training (online and in-person)**: Webinars and workshops focusing on specific digital technologies and strategies, including e-commerce, social media, and website development.

As a member of the Digital Service Squad (DSS), the Digital Main Street Coordinator will be a key contributor to the success of the platform and the growth of the program as a whole. The Digital Main Street Coordinator is assigned to South Grenville (Town of Prescott and Townships of Augusta and Edwardsburgh Cardinal) and will be required to independently travel to and visit/service local businesses.

The focus of the role is to work one-on-one with small businesses and provide the following services:
**Duties / Responsibilities**

**1. On-boarding Assistance**
- Conduct pre-business visit research to best understand the BIA/neighbourhood and businesses.
- Working with the BIA, if applicable, to setup appointments and/or go door-to-door to onboard main street small businesses to the Digital Main Street platform.
- Walk-through the on-boarding survey with the business owner and use appreciative inquiry methods to best understand their business goals and how digital tools/technology can assist them in meeting their goals.
- Assist the business in staying in touch with Digital Main Street by subscribing to the e-newsletter and social channels.

**2. Advisory Services**
- Once the business has been on-boarded to the Digital Main Street platform, the Digital Main Street Coordinator will walk through the Digital Assessment and recommendations with the business owner.
- The Digital Main Street Coordinator will assist the business owner in identifying their first priorities and the first digital tools/technology they want to activate.
- The Digital Main Street Coordinator will also review vendor recommendations made through the platform and lead the business owner to relevant deals/discounts on the platform.

**3. Activation/Implementation Services**
- The Digital Main Street Coordinator will activate and implement free, easy-to-use digital tools and technologies that businesses would like to use (i.e., building a basic website, activating social media accounts, etc.).

**4. Reporting and Feedback**
- Digital Main Street Coordinators must complete their field notes and report on a weekly basis to the Digital Service Squad Administrator
- Digital Main Street Coordinators must attend team meetings as set out by the DSS Administrator.
- Digital Main Street Coordinators must submit monthly reports
- Digital Main Street Coordinator must ensure ALL DATA is entered on time and accurately within the Digital Main Street CRM (HubSpot)

**5. Special Projects**
- Digital Main Street Coordinators will be responsible for leading the implementation of special projects and/or community-wide BIA initiatives (i.e. Google 360 photography)
- Digital Main Street Coordinators will work with their DSS Administrator to ensure successful activation of initiatives and increased Digital Main Street engagement

**6. Social Media Development**
- Working under the lead of the DSS Program Manager, team members will be responsible for assisting in the growth of all DMS social media channels, as well as curating content and photos to be used accordingly.
- This includes but is not limited to: curating multiple social media posts every week, coming up with new ways to engage our audience on social, and helping with social media development at DMS events as needed.
- Primary social media platforms include Facebook, Instagram and TikTok.

The Digital Main Street Coordinator may be required to attend workshops and events related to Digital Main Street. The purpose of which is to communicate the benefits of the program to business owners and to on-board them to the platform. There may be other duties, as required, that will be discussed with the Digital Main Street Coordinator should they arise.

**Qualified applicants will**:

- Possess strong communications skills (written and verbal)
- Possess strong interpersonal and relationship building/relationship management skills