Digital Marketing Specialist

2 days ago


Prince Albert, Canada Wyant Group Full time

Lakeland Ford is looking for an energetic, self-motivated social media expert who believes in collaboration, building relationships, values the perspectives of others and has a strong and steady work ethic. Emphasis will be placed on those with sound organizational and time management skills and a laser focus on meeting deadlines.
- Have expertise with Facebook, Instagram, YouTube and other online ad platforms which require working knowledge of general best practices
- Create quality content posts on select social platforms
- Prepare, implement and monitor budgetary items for social media
- Make website changes where necessary: photos, promotional updates, new page creation, forms etc.
- Familiarity with multiple web platforms (eg/ WordPress) would be helpful or advanced knowledge of select content management systems.
- Create /modify landing pages used in search engine marketing campaigns and promotions
- Monitor content on websites, including manufacturer sites
- Uphold compliance with brand and manufacturer marketing guidelines
- Manage all business listings online including, but not limited to, Google Business Listings, LinkedIn Pages etc.
- Help manage digital conversations with current and prospective customers by monitoring and responding to online reviews and comments
- Measure and report performance of all digital marketing campaigns and assess against goals
- Be a team player
- Collaborate with internal teams to optimize user experience

This description may not be comprehensive, as there will always be incidental tasks that will inherently become the responsibility of the marketing department.

**Benefits**:

- Company pension
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Vision care
- Wellness program

Schedule:

- 8 hour shift

**Education**:

- Secondary School (preferred)

**Experience**:

- Digital Marketing: 3 years (preferred)



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